Telephone classified directory FreePages is moving its 7m advertising account out of Chiat/Day and into Manifesto, more than doubling the agency’s billings. Manifesto, which started up two years ago, won the business after a pitch against a number of unnamed agencies. The win brings the value of the agency business to about 12m. FreePages is […]
The globalisation of brands is more than just a name-swopping exercise – it helps products to bestow more consistent values. The danger comes when the quest for tidiness defies business logic.
Further to your article “Flagging fortunes of tour operators” (MW September 15), I would like to add that there are some specialist tour operators such as Argo Holidays (Greece and Cyprus) that provide quality holidays, at realistic prices, which meet the requirements of discerning holidaymakers. Argo Holidays does not sell – in volume terms – […]
A new education voucher scheme created by Sainsbury’s has been slammed as exploitative. Some schools are boycotting the scheme claiming it is labour intensive and of no educational value. The School Bags scheme was launched three weeks ago with the supermarket chain claiming it would contribute 7m to the school education system. Customers re-using carrier […]
Coca-Cola GB is about to hand over its entire 6m UK sports sponsorship promotion business to IMP. Coca-Cola refused to comment as Marketing Week went to press, but sources say its roster sales promotion agency IMP will be confirmed as the victor of a four-way pitch against FKB, KLM and Tequila. An announcement about the […]
RSA Advertising is being restructured and relaunched under the name Cinema Media in an attempt to make it more “product focused”. The move comes three years after the cinema sales operation was bought by Schroeder Ventures from its former owner Rank. “It has become apparent that you can’t build a brand on three letters that […]
IBM is boosting the European marketing team at its ailing PC Company by poaching an advertising guru from rival Compaq. Mark Rosen, former head of advertising at Compaq, has joined IBM’s European headquarters in Paris. He becomes director of communications and takes control of PC advertising across Europe, the Middle East and Africa. Rosen will […]
As terrestrial TV channels struggle to combat airtime inflation, some industry observers are arguing that the ITC should liberalise their remit
Terry Skelding Managing director Illuma
Having recognised the need for branding and pack harmonisation across Europe, Unilever briefed UK consultancy Springpoint to devise a new ‘personality’ for its Captain Iglo range. But, as Sophie McKenzie reports, the agency had to adapt the de
Johnson & Johnson is merging two of its UK operations to increase efficiency and cut costs. Belgium-based Janssen Pharmacy Division, wholly-owned by Johnson & Johnson, is to merge with Centra Healthcare.
Bass Brewers is spending 10m on a relaunch of its Worthington ale brand as it fights rival bitter brands John Smith and Tetley. The brewer has ordered a new creative direction for its Worthington Best Bitter brand, removing its advertising account from Bates Dorland and handing it to roster agency WCRS. Bass intends to ditch […]
Coca-Cola GB is about to hand over its entire 6m UK sports sponsorship promotion business to IMP. Coca-Cola refused to comment as Marketing Week went to press, but sources say its roster sales promotion agency IMP will be confirmed as the victor of a four-way pitch against FKB, KLM and Tequila. An announcement about the […]
Retail entertainment has come a long way from its Seventies supermarkets and piped muzak image. Sean Brierley investigates the growing medium and weighs up the pros and cons for retailers and uneasy brand owners alike
RSA Advertising is being restructured and relaunched under the name Cinema Media in an attempt to make it more “product focused”. The move comes three years after the cinema sales operation was bought by Schroeder Ventures from its former owner Rank. “It has become apparent that you can’t build a brand on three letters that […]