Carlsberg-Tetley (C-T) is poised to announce a round of redundancies in its marketing department as part of the strategic review undertaken by acting marketing director Doug Scott. It is believed Scott will pare down the marketing department, chopping brand roles and streamlining the ales and lager divisions. Observers believe the cuts will be “substantial” and […]
Miss Selfridge is launching a range of lifestyle products next month and will broaden its clothing range in an effort to boost sales. The retail chain’s poor performance pulled Sears womenswear profits down by more than 90 per cent in the first half of the year. Chief executive Liam Strong confirms the chain is launching […]
EMAP has restructured its enlarged Emap Radio Group after completing its acquisition of the Metro Radio Group last week. Metro Radio Group sales and marketing director Maurice Dobson becomes Emap Radio Group sales and marketing director. Metro Group finance director Eric Lawrence has joined the Emap Radio board. Emap Radio chief executive Tim Schoonmaker takes […]
US food giant Mars is understood to be beefing up its product development arm in an attempt to repair its reputation for being sluggish in launching new products. Industry sources say Mars is planning a number of appointments this area. The company refuses to comment, other than to say it is always looking at new […]
Senior management at the Lintas group of agencies are in conflict over the future structure of the business. Staff at SP Lintas, whose chairman is Anthony Simonds-Gooding, were told last week that the agency would merge with Lintas i, the agency created when Lintas Worldwide bought Kevin Morley Marketing in June (MW June 2). Its […]
Brand owners are calling for ever more sophistication from their designers. Sophie McKenzie reports on consultancies that have created very different techniques to tackle the same problem – tired packaging
Three times the number of anticipated calls were received in response to Commercial Union’s London’s Burning sponsorship, Granada/LWT has revealed. It is the first time a response number has been included on-air as part of a TV sponsorship. As well as sponsorship credits, CU branding is shown at the end of each episode inviting viewers […]
The real media news is often buried because journalists are far more interested in outrageous, but relatively unimportant people – mentioning no names.
City analysts believe Laura Ashley is about to hive off its manufacturing operation. Laura Ashley chief executive Ann Iverson is expected to unveil the company’s long-term plans tomorrow (Thursday), together with the company’s interim results. NatWest Securities analyst Sean Eddie says Iverson’s bias towards retailing is reflected in the four resignations over the past three […]
National Savings is ditching the Larson advertising campaign developed by McCann-Erickson in a radical 8m relaunch of the Government department. The new campaign through HHCL & Partners will focus almost entirely on direct response ads in national newspapers and TV. Ad sites will be promoted as “virtual shops”. The work forms part of a 20m […]
Toyota GB is seeking a new marketing director following the promotion of Graham Smith to managing director. Smith’s promotion takes effect from January but the company is beginning its search now. His promotion was triggered by managing director Trevor Taylor becoming chairman of Toyota GB and chief executive officer at Inchcape Toyota Motors. The marque […]
The Hub, a new full-service agency, is being launched this week by former SP Lintas board director Sam Rudder and Marek Grabowski, previously a creative director at Batey Ads Singapore. The start-up, based in West London, is described by its founders as “a digital agency”. It has been structured around a permanent staff of six […]
Ray Rohrbach, Promotions manager, Warner Bros Consumer Products (UK), London W1
The fmcg marketers have climbed down from their pedestals and are embracing the fundamentals. They are now using business-to-business tactics – which focus on relationships – as their guide.
Somerfield is embarking on the biggest campaign of its 18-month life in a bid to attract younger, more affluent consumers. In many ways, it is a relaunch of the supermarket chain and an implicit admission that the name change from Gateway in May 1994 has failed to achieve all its desired aims. The 8m offensive […]