Archive

It used to be that a woman never visited a pub unless she was turning tricks or turning 90. But Babycham changed that, and now boozers are fast becoming female bastions

Steve Dunn, former marketing head of Mercury One-2-One and Pizza Hut, has quit consumer marketing for a business-to-business job. Dunn, who left Mercury One-2-One in March, has been hired by vehicle-leasing company Lease Plan. He will join next week as its commercial director, overseeing marketing, sales and customer service. Lease Plan, which is owned by […]

US household products giant Procter & Gamble is going to court to quash long-standing rumours that the company is connected with Satanism.

DIY company Ronseal has handed its 2.5m advertising business to Griffin Bacal. Griffin Bacal won the account last week in a five-way pitch, which included incumbent HHCL & Partners’ new Brasserie division.

The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]

The US advertising industry is for once following the UK scene, adopting lessons learned by our agencies. Combined with a flurry of mergers, the moves are changing the face of US advertising. Tom O’Sullivan reports

In spite of the hottest summer this century, the young and affluent still preferred to take holidays abroad. Research indicates that tour firms must look beyond the price-sensitive beach sector to long haul and less developed areas of Europe t

Poster buyers are concerned that no long-term site lists or ratecards are available from the major contractors, More O’Ferrall, Maiden Outdoor and Mills & Allen, for next year. All three are redesigning packages of sites after the Office of Fair Trading gave the go-ahead for Maiden to acquire British Transport Advertising. Maiden and MO’F are […]

Journalists are obsessive about their notebooks, but even the Diary wouldn’t claim that its notebook is a work of art (in the past, some have wrongly accused it of being a work of fiction) or, indeed, that it is worth $14m (9m). But the irrepressible advertising director Tony Kaye would. Advertisements in the New York […]

After a disastrous year of spiralling discounts, UK tour operators are not optimistic about consumer demand. But as they invest heavily in branding campaigns, the increased cost will have to be passed on to consumers.

International Distillers & Vintners (IDV) is planning the estimated 6m pan-European launch of a new bourbon brand through Young & Rubicam.

The search for TV show funding has led to a rise in sponsorship deals, but a new wine series tie-up with Sainsbury’s has sparked concern at the BBC. Torin Douglas reports

Canadian Airlines International is appointing Griffin Bacall as its advertising agency in the UK. Griffin Bacall won the estimated 1m account following a four-way pitch and then a second-round battle against Cogent. The incumbent was the Communications Partnership. The agency’s first project, as well as working on product branding, will be to launch the airline’s […]

Banks Hoggins O’Shea is running a TV teaser campaign for the launch of the Lion King Disney video. The ads feature a series of images with the message “the King is coming” and will break on September 15. They last only five seconds and will not feature any clips from the film. The Lion King, […]

Sainsbury’s is hunting for a below-the-line agency to handle the launch of a national loyalty card to rival Tesco’s Clubcard. Sainsbury’s has never admitted it has definite plans to launch a card, although it is thought to have had talks with agencies about the project. The company refuses to comment. Chairman David Sainsbury has publicly […]