Glaxo Wellcome has confirmed the line-up for its new marketing team, which will report to executive director, commercial development James Cochrane. The pharmaceuticals giant, which announced last week that it intends to axe 7,500 staff following its merger last March, has appointed seven directors responsible for marketing across different disease types. Three other directors will […]
De Benedetti is hoping to turnaround Olivetti by asking shareholders to fund a 1bn rights issue. At stake is more than his flagging reputation. George Pitcher reports
Lloyds Bank is understood to be on the verge of promoting Mike Bulpitt to director of marketing for its new Retail Financial Services Division, which starts up in the new year. Bulpitt, who is chief manager, marketing communications, is believed to be in line for the promotion as part of a complete overhaul of Lloyds’ […]
Steve Dunn, former marketing head of Mercury One-2-One and Pizza Hut, has quit consumer marketing for a business-to-business job. Dunn, who left Mercury One-2-One in March, has been hired by vehicle-leasing company Lease Plan. He will join next week as its commercial director, overseeing marketing, sales and customer service. Lease Plan, which is owned by […]
The Man from Del Monte is back, selecting fruits in exotic locations in a new TV ads created by Young & Rubicam. The 1.5m campaign, which breaks next week, features a number of new Del Monte products including Chilled Juice, Dried Fruits and Sorbets, as well as the familiar Del Monte canned pineapple and fruit […]
Customer magazines hold out the promise of a relationship with the consumer – invaluable to fmcg brands. So will they become part of big below-the-line budgets? Meg Carter reports
I write with regard to your analysis piece “Can generic ads spread the word” (MW August 25) concerning generic marketing and the demise of the Butter Council. One omission that was slightly surprising, in an otherwise excellent feature, was that your reporters did not mention the National Dairy Council (NDC). The NDC has been the […]
British American Tobacco has lost a second senior international brand specialist. UK-based Iain Hacking was general manager for international US brands in markets outside North America. He was responsible for Lucky Strike, Kent, US Pall Mall and Barclay. It is understood Hacking has left to write a book and has been replaced by David Grime, […]
Virgin Atlantic has moved its below-the-line account out of MDBW and into KLP and increased its budget by 20 per cent. Virgin Atlantic marketing manager Alison Copus says it moved out of the agency it has been with for two years because “We are facing an increasingly competitive environment and we thought we needed some […]
UK cinema admissions were up 15 per cent year-on-year in July despite the heatwave and poor attendance in the first four months of the year, according to the latest Cinema Advertising Association figures. Summer blockbusters including Batman Forever, Judge Dredd and Casper boosted cinema attendance to 10.7 million in July. Further releases, including Die Hard […]
Cleaning product giant SC Johnson Wax has imported an American marketing specialist to oversee its UK advertising and marketing activities. Steve Lieberman, who joined the company this month, will become business and marketing director. Lieberman replaces Iwan Williams, SC Johnson’s commercial director, who left the UK office to work in Spain last month. He will […]
Hooch faces rival launch from Booker
Vardon Attractions has picked D’Arcy Masius Benton & Bowles to handle its 2m advertising account. The business includes Vardon’s London and York Dungeons and 15 Sea Life Centres, which Vardon claims is the UK’s biggest leisure brand, with more
BYLN:
I write with reference to the article “A reading of Sunday paper buyers” (MW August 18). The Mail on Sunday is justly proud of its female readership profile and coverage, but I was astonished to read that 74.7 per cent of Mail on Sunday readers are women, according to NDL’s National Consumer Study. One of […]