Directors Bitter, Scottish Courage’s flagship premium ale, is being launched as a bottled-conditioned beer called Directors Live Ale at the end of this month. Because it includes extra yeast, the beer will have a sediment and will have a limited shelf life. With bottle-conditioned beer, yeast is added so that the beer undergoes a second […]
Car makers are accused of distorting sales in a desperate attempt to boost August figures. Observers believe that the practice known as “back end loading” – whereby unsold card are pre-registered to dealers – led to an unprecedented 47,000 cars being registered last Monday, the penultimate day for registrations. It moved what was expected to […]
A shopper is most likely to pick a product if it offers the chance of a trip to sunny climes, but not before casting a weather-eye over the marketing hype that goes with it. In the age of the sceptical consumer, marketers are taking exceptional care to reduce small print and increase instant gratification: the […]
Molson Breweries is giving away a Harley-Davidson Fat Boy motorcycle worth 14,000 in a promotion which runs until the end of September. The “Hot Bike, Cold Beer” promotion is running in more than 2,000 on and off-trade outlets. Consumers must collect two bottle tops from either Molson Special Dry or Molson Ice Beer, answer a […]
The Advertising Standards Authority is warning car makers to stay within agreed guidelines on speed and environmental claims or face severe penalties. The warning, viewed by the ASA as a pre-emptive strike, follows one of the biggest car advertising spending months on record. The ASA added specific regulations governing car advertising to its code of […]
Abbott Mead Vickers.BBDO’s latest campaign for Berlei’s new range of sports bras features a skipping rope in the shape of sagging breasts. Called shock absorbers, the bras are designed to support the bust while exercising and help prevent shape-maintaining muscles from being stretched. The bras and crop tops are designed for the 8 million women […]
Nestlé Rowntree, the confectionery division of the Swiss-owned food company, has appointed a new director of marketing.
Apricot Computers is planning to break into the home computer market and will run a TV advertising campaign this Christmas. Apricot, which is a subsidiary of Japanese electrical goods giant Mitsubishi, has so far sold machines only to businesses. According to group marketing director Chris Buckham, it plans to broaden its consumer base with an […]
NEWS Guinness Brewing GB marketing director Rob MacNevin is taking up a new role of commercial development director for Guinness Europe.
Johnson & Johnson UK managing director Tom McManus is understood to be moving to a European position as area manager for Europe.
Duckworth Finn Grubb Waters is developing an autumn advertising campaign for Sky Television, following the satellite broadcaster’s decision to part company with its former agency Bartle Bogle Hegarty (MW July 21). Parent company BSkyB is believed to be putting 18m behind the push, matching the investment spent on last year’s pre-Christmas marketing and advertising campaign […]
Almost 90 per cent of advertisers are planning to pull some of their budgets from TV because of ITV’s airtime inflation and declining audience share. According to a survey of 48 advertisers conducted last month by advertising consultancy Media Audits, 82 per cent of advertisers are planning to use other commercial TV channels. Sixty-six per […]
By acquiring a stake in STV, Flextech looks set to become a major force in UK television.
The God-fearing folk at Premier Radio had to seek divine inspiration recently whilst shooting their new poster ads. Having ordered a cuddly Friar Tuck lookalike from a modelling agency, they were a little taken aback when he arrived weighing 22 stone. The original plan was to ask him to bounce on a trampoline and catch […]
As clients demand an integrated approach, they want to quantify the effectiveness of