The Times is dropping its price-cutting strategy and returning to brand-based marketing. News International has briefed agencies pitching for The Times’ creative account to devise a heavyweight branding campaign to support the newspaper while its price increases. The campaign will break in mid-October and the price will rise in a series of incremental moves, keeping […]
Zenith Media has been appointed to handle strategic planning for Allied Domecq. The business moves from Optimedia – Publicis’ media offshoot. Zenith already handles Allied Domecq’s 20m media buying. STV is understood to be considering a strategic partnership with neighbouring Grampian, or a bid to acquire HTV, following a deal with Flextech last week (see […]
There is a show business cliché about not working with children and animals. It’s one that could be taken to heart by the marketing community – at least when it comes to children.
I’d like to make a few points in response to Mike McCormack’s letter “Nothing to fear from Amra growth” (MW August 25). First, it is true that centralisation is useful as an end to the standardisation of information and to save the planner/buyer time. Second, regional up-weights are useful opportunities if sold correctly, but they […]
Tying a promotion to the latest movie may give a product clout – but the cost tends to be huge. Equally long-lasting loyalty can be attained by using games. Martin Croft finds that favourites such as Monopoly or Cluedo have strong appeal – and
Given the town’s serious image problem, Luton University is spending more than any other to try to reduce its ‘PR deficit’. Failure could cost it more than its ad budget
Unilever has unveiled details of its first co-funded programme for ITV – a design series produced by Yorkshire Tyne-Tees Television with whom the company has established a development fund. The Shape of Things is a four-part series covering subjects ranging from fashion to football stadia. It will be broadcast in selected ITV regions this autumn. […]
The Diary witnessed the travel industry’s “battle of the summer brochure launches” at first hand last week. In fact, it took place between the starter and dessert at lunch last Thursday with one industry marketing chief. The choice of starter was accompanied by a phone call to say that AT Mays, the UK’s third largest […]
BYLN:
Disney Channel’s arrival on BSkyB will oust Sky Movies Gold for viewers with older dishes. Will it precipitate a rush on the lastest Astra receivers?
The development of sophisticated targeting and tracking techniques has raised the profile of fast-marketing. While consumers often give ads the status of a mere claim, subsequent sampling exercises drive home the psychological message. Alan Mi
Although your article last week on World Vision’s use of DRTV as a recruitment channel made very interesting reading, “Commercial success” (MW August 25), it contained two errors that need to be corrected. Firstly, the 24-hour famine raised 1.5m, not 250,000. Additionally, the production cost of the Playground Nightmare ad that we produced for World […]
The designer has pulled its controversial ads, but not before earning worldwide publicity, reports Jon Rees
Heart 106.2 launched in London yesterday (Tuesday) with more than 34 advertisers signed up for September and 1m of business booked for its first year. The adult contemporary music station launched by Chrysalis targets 25 to 44-year-olds. It is promising a weekly reach of nine per cent of London adults – a weekly audience of […]
Given the town’s serious image problem, Luton University is spending more than any other to try to reduce its ‘PR deficit’. Failure could cost it more than its ad budget