The 1994 Institute of Sales Promotion award-winning sampling campaign for Domino’s Pizza with MB Games’s Scattergories showed how games can be used creatively and effectively. Scattergories is an adult board game for two to six players. The object of the game is to find unique answers for categories, determined by the letters rolled on the […]
Britvic is dropping its usual high-profile marketing tactics with this week’s relaunch of Still Tango. Instead its entire campaign will centre on a single newsagent shop in Dorking, Surrey. The Dorking branch of Forbouys the Newsagent has been given exclusive UK rights to sell the Still Tango drink for the next month. In return, husband […]
The God-fearing folk at Premier Radio had to seek divine inspiration recently whilst shooting their new poster ads. Having ordered a cuddly Friar Tuck lookalike from a modelling agency, they were a little taken aback when he arrived weighing 22 stone. The original plan was to ask him to bounce on a trampoline and catch […]
Selfridges managing director Timothy Daniels announced his early retirement this week, after eight years as head of the company. Selfridges advertising, press and promotions senior manager Paddy Shanahan says Daniels, aged 57, is retiring early for personal reasons and will leave the company next April. A replacement has not yet been appointed. She says Selfridges […]
Bristol & West is slashing its financial products range as part of a major relaunch of the building society. The UK’s ninth-largest building society is planning an 8m TV advertising campaign which will break in the first week of October.
As clients demand an integrated approach, they want to quantify the effectiveness of
Vardon Attractions has picked D’Arcy Masius Benton & Bowles to handle its 2m advertising account. The business includes Vardon’s London and York Dungeons and 15 Sea Life Centres, which Vardon claims is the UK’s biggest leisure brand, with more
Hooch faces rival launch from Booker
Cleaning product giant SC Johnson Wax has imported an American marketing specialist to oversee its UK advertising and marketing activities. Steve Lieberman, who joined the company this month, will become business and marketing director. Lieberman replaces Iwan Williams, SC Johnson’s commercial director, who left the UK office to work in Spain last month. He will […]
UK cinema admissions were up 15 per cent year-on-year in July despite the heatwave and poor attendance in the first four months of the year, according to the latest Cinema Advertising Association figures. Summer blockbusters including Batman Forever, Judge Dredd and Casper boosted cinema attendance to 10.7 million in July. Further releases, including Die Hard […]
Virgin Atlantic has moved its below-the-line account out of MDBW and into KLP and increased its budget by 20 per cent. Virgin Atlantic marketing manager Alison Copus says it moved out of the agency it has been with for two years because “We are facing an increasingly competitive environment and we thought we needed some […]
ITV is pinning its hopes for a ratings recovery on its long-running drama serials. It is also planning future programming to help it attract more 16 to 34-year-old viewers, the group that advertisers and agencies have been most concerned about. The new controller of network drama Nick Elliott, who joined ITV from the BBC in […]
It’s official: there’s too much sex in women’s magazines. Forty-six per cent of women agree sex coverage is excessive. Only 24 per cent disagreed and a further 20 per cent were indifferent, according to CIA MediaLab’s latest Sensor survey. Even among the traditionally more liberal 15 to 24-year-old age group, 33 per cent believed there […]
Traditional broadcast thinking applied to new media is obsolete – in the future, dialogue will build brands, marketing directors will be told this week. In a so-called “white paper” from new media communications specialist AKQA, marketers are advised to ignore claims by some traditional media owners that only their media can build brands. “That’s a […]
Anchor Foods managing director Fernando Guerra is to remain with the company despite accepting a similar job at own-label manufacturer FE Barber. According to sources, the surprise U-turn was made after Anchor offered Guerra more favourable terms to stay. Barber, which is owned by Hobsons, announced in May that Guerra would join the company from […]