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As ITV’s share of television viewing falls, the cable industry is voicing concern that its impact is being under-represented in the BARB ratings

S&N’s Courage merger is something of a reverse takeover. Courage is the one with the huge ad spend and the impressive brands. It is also from Courage ranks that marketing chief John Nicolson has emerged. He must rationalise a sprawling busines

The Virgin Cola Company is to launch direct rivals to PepsiCo’s 7-Up and Britvic’s Tango next month, called Virgin Lips. Virgin is working with its partner Cott Europe to launch orange and lemon-and-lime flavoured carbonated soft drinks under the new brand name. Packaged in fluorescent orange and green cans with the slogan “Can to mouth […]

The Times/Microsoft give-away promotion may have backfired, according to research by The Daily Telegraph’s ad agency J Walter Thompson. The Times was free from newsagents as part of the launch of Microsoft’s Windows 95 campaign last Thursday. The research involved filming buyers as they went into 20 shops in Manchester and London and selected their […]

Bass has appointed its brands director for lagers Leslie Fitzell to a new international role. Fitzell will search out foreign lager brands for UK launch in the specially created post of senior executive for international development. He will report to Bass International Brewers director of international development Brian Ross. Fitzell has spearheaded the UK launches […]

Britvic is resurrecting the design it ditched 20 years ago for its Corona soft drink, hoping parents will buy the brand to revive memories of their childhood. From October, all bottles of Corona will be carrying the “every bubble’s passed its fizzical” slogan which was last seen in the late Seventies. Bottles of the fizzy […]

NEWS Four leading charities are launching a postal delivery flower service which allows people to donate to charity while sending a gift.

Never having watched breakfast TV, the Diary takes a sniffily dismissive view of it and stoutly maintains that it is tawdry, tabloid trash which a man of taste and sensibility should avoid at all costs. So, on glancing at the TV (at a friend’s house, naturally) last Tuesday the Diary was surprised to see Anthony […]

Chiat/Day has scooped the 2m Observer account from a shortlist of agencies, including incumbent Leagas Delaney. The other agencies on the list were Ogilvy & Mather and TBWA. Media planning and buying remains with Pattison Horswell Durden. The Observer has continued to fare poorly against the giant of the Sunday broadsheet market, The Sunday Times, […]

What is the link between Woollams Moira Gaskin O’Malley, which went into receivership with debts of 900,000 last week, and the collapsed Bank of Credit & Commerce International, which went bust in 1991 with debts measured in the billions? Both were popular and successful in their own worlds; both had glamour, bright reputations and apparently […]

Ever wondered how the rich manage to make their money work for them? You may need to have a certain breed horseyness or good taste-buds to make yourself a mint

As ITV’s share of television viewing falls, the cable industry is voicing concern that its impact is being under-represented in the BARB ratings

Radio traffic and travel service provider Metro Networks is launching a national advertising package to be sold by Capital Radio-owned radio sales house Media Sales & Marketing. Metro Networks launched earlier this year out of the ashes of Metro Traffic Control, a US-supported operation which collapsed last October. The new company, set up by chairman […]

Media owners, facing saturated UK markets, are eyeing the rest of Europe for ad revenue.