BIG GIRLS’ BROWSE
Marketing WeekDespite the huge success of glossies, publishers are under threat on a number of fronts. And, as Paul McCann reports, they must diversify into other media to guarantee their future
Despite the huge success of glossies, publishers are under threat on a number of fronts. And, as Paul McCann reports, they must diversify into other media to guarantee their future
High-speed passenger train service Eurostar handed Young & Rubicam a brief to position the service as the choice for travel to mainland Europe. With large numbers of former air passengers now taking the train, the campaign seems to have amply
Ad revenue was skated over in BSkyB’s results, despite bringing in 93m. Paul McCann evaluates its sales tack
German household products company Benckiser is awarding its 7m UK advertising account to Roose & Partners, after a five-way pitch. The other agencies on the pitch were CDP, Duckworth Finn Grubb Waters, Simons Palmer Denton Clemmow & Johnson and incum-bent Burkitt Edwards Martin. Roose & Partners will now be handling advertising for the entire range […]
Carlton UK Sales is appointing ex-Laser chief Jane Stewart as a consultant, signalling a new battle between London’s ITV sales houses. Stewart is on a contract to work two days a week, prompting agency speculation that she has been hired to brief Carlton about the inner workings of Laser’s sales operation. “She knows where the […]
Travel agent watchdog the Association of British Travel Agents (ABTA) found itself a victim of an airline collapse last week. The industry trade association had booked 120 seats for its annual conference in South Africa next month, with start-up Avia Airlines. The airline went into liquidation two weeks ago, only three months after its launch. […]
A study by Grey International reveals a shift towards more realistic ads across Europe. John Shannon argues this represents a change in attitude rather than an advertising fad
Personal computer manufacturer Dell, the world’s biggest seller of PCs over the phone, has poached two new marketing directors from its rivals. Compaq marketing services group manager Roger Berry becomes marketing director for the Dell Direct division. Nigel Batterton joins from Hewlett-Packard to take up the post of marketing director for Dell Corporate. Batterton was […]
In an unprecedented show of strength, consumers are set to boycott the high street next month. And they won’t be at home watching TV either
Sports shoe giant Nike is taking on its account director at UK ad agency Simons Palmer Denton Clemmow & Johnson as its new advertising manager. Claire Dobbie replaces Tony Hill who left in July to join Leeds agency Poulter (MW July 7). Dobbie has been at Simons Palmer for three years, working on the Nike […]
Cosmopolitan has just held onto the top spot in the latest round of ABCs after posting a circulation figure 1,022 copies ahead of Marie Claire. Marie Claire publishing director Heather Love claims the title will take the number-one slot in the July-December ABCs. Cosmopolitan posted a circulation of 456,131 for January-June 1995, a 9.5 per […]
Consortia fighting for digital terrestrial TV multiplexes will overshadow those that won ITV licences. Can such big players unite to sell the concept?
MEDIA Mars Confectionery is expected to replace Kellogg’s Frosties as the new sponsor of the Gladiators programme while BT is to sponsor Granada TV’s This Morning, presented by Judy Finnegan and Richard Madeley.
Saatchi & Saatchi is searching for a long-term successor to chairman and chief executive Ed Wax. Wax is contracted until the end of 1997 but wants to appoint a number two – the role previously held by Bill Muirhead.
The mobile phone market has an image problem. While handsets can be cheap, users are often shocked by the running costs and the length of contracts they are tied into