Having mingled with the best of them, the Diary is not easily impressed with displays of affluence by those in the marketing industry. But even the Diary takes its hat off to David Prais, former European marketing manager at PC maker Gateway 2000, who has a new job at the US headquarters. Apparently, Prais was […]
The apparent recovery of Radio 1 overshadowed the steady growth enjoyed by many commercial radio stations, according to the latest Rajar radio audience data. Commercial radio accounted for 50.1 per cent of all radio listening for the first time in its history, adding 25.9 million listen- ing hours per week compared with the second quarter […]
Cordiant has revealed half-year figures showing a 29.6m pre-tax loss amid US speculation that Bates Worldwide will lose another substantial piece of North American business – the estimated $70m Miller Brewing account. Miller has asked some of its other agencies, including Ogilvy & Mather, D’Arcy Masius Benton & Bowles and Young & Rubicam, to take […]
The conversion of Michael Eisner, Disney’s chief executive, from a no-network philosophy to the takeover of TV network ABC holds a lesson for UK business.
Disgusted of Tunbridge Wells are venting their spleen on a brewer which plans to convert their opera house into one of the public variety. Still, at least the songs will improve
Barclays Life has found a replacement for its marketing director, Malcolm Oliver, who resigned in March (MW March 17). Nigel Waite, former sales and marketing director of rival life and pensions company, Lloyds’ Abbey Life, will replace Oliver on September 1. A spokeswoman for the company says that Waite’s role will be more strategic than […]
Manufacturers, facing a squeeze on traditional markets, are expanding into the financial sector
National Lottery organiser Camelot is aiming to reverse declining instant scratchcard sales with a live Wednesday night game show on BBC 1. The operator has confirmed that the programme – provisionally known as The Instant Tickets Game Show – is being developed with the BBC, and will be broadcast within three months. It will feature […]
As the squeeze on ad budgets and retail space intensifies, manufacturers are seeking better ways to build their profiles. Enter the concept store, pioneered in the UK by Dr Martens and Levi. But have they the retail skills to succeed?
I entirely agree with Torsten Nilson’s view in “Microsoft story hard to swallow” (MW July 28) that brand valuations should be based on an analytical, marketing-oriented model. This has been Interbrand’s approach since 1988. Since then, we have conducted more than 1,200 brand valuations – with a combined value of 40bn – for use in […]
The Media Centre (TMC) has won Courage’s 21m media buying and planning account following a final pitch against IDK. The win takes TMC’s new business billings to 60m this year, but there is uncertainty over the marketing plans of Scottish & Newcastle, Courage’s new parent. The Monopolies and Mergers Commission inquiry into S&N’s acquisition of […]
The National Lottery is crippling the UK’s more traditional forms of gambling, not least because they are hamstrung by outdated and contradictory legislation. Now the Government is facing increasing pressure from the gaming fraternity to dereg
Homepride Foods chief executive Clive Sharpe’s future at the company is uncertain, following last weeks announcement of Dalgety’s sale of the Homepride sauces division to Campbell’s. Campbell’s 58.6m acquisition of Homepride sauces, exclusively revealed in Marketing Week last month (MW July 7), brings together the world’s biggest soup and sauce manufacturer and the UK’s largest […]
A word of advice for DMB&B chairman Graham Hinton, officially back on the job market for the first time in ten years – don’t send your CV to the offices of Banks Hoggins O’Shea. The Diary was recounted a timeless little tale regarding the agency’s colourful managing partner John Banks. Apparently, as a penniless (surely […]
Over the past few months much has been written about spiralling media costs, with the greatest emphasis on ITV’s depressed audiences and the press’ desire to compensate for higher paper costs and cover price discounting by passing on these increases to advertisers. In times of price change advertisers move money around. So it is worth […]