Drambuie is recruiting its first sales and marketing director. His main responsibility will be to push the brand in international markets. The company has appointed Michael Beamish to the post. He was previously external affairs director for United Distillers, where he devised strategies for the Duty Free operation. He also held roles in international sales […]
The exhibition business – hit hard by the recession – is staging a comeback. Participating in a trade show has always been an expensive way to market your product – but now there is room for cutting costs. The expenses of space and labour at a show remain constant, but fresh approaches to design, flexible […]
Texas Homecare, the DIY chain that was acquired by Sainsbury in January, is losing three marketing executives. Texas advertising controller Bob Cross, customer services manager Michael Dark and market research manager Maureen Mitchell will leave the company in December. The Texas chain is being integrated into Sainsbury’s Homebase, and the marketing function is moving to […]
There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]
Mellors Reay has won the 3m Burton Menswear account after a final pitch against Walsh Trott Chick Smith. The pitch in May included Mellors Reay, Walsh Trott, GGT and Butterfield Day Devito Hockney, but was reduced to two agencies three weeks ago. The chain is part of the Burton Group retail empire. Observers say the […]
UK Charity Lotteries, operator of Lukcy (sic) Lotto, is to highlight the size of winnings rather than its charitable associations in a new campaign from Bartle Bogle Hegarty, which is expected to break before the end of the year. Despite some public criticism over the recipients of National Lottery handouts, such as the Royal Opera […]
Jazz station JFM 102.2 is to revert to the name Jazz FM, its parent Golden Rose Communications confirmed this week. The decision comes less than a year after the station renamed itself to win a broader audience. The move surprised agencies, which question the logic of the name change, also affecting North-West regional station JFM […]
NEWS Personal leasing plans created by car companies to boost retail sales have been slammed for being confusing, misleading and short-term by industry sources.
The Danone Group has completed the realignment of its estimated $30m (19m) European biscuit business by handing it to EURO RSCG. In the UK, the 5m Jacobs Bakeries account shifts to EURO RSCG Wnek Gosper out of McCann-Erickson. Danone’s UK brands include Twiglets, Club Biscuits and Ritz Crackers. EURO RSCG already holds the Danone biscuit […]
Flora has pledged to give The London Marathon unprecedented support after confirming plans on Monday to sponsor the event for the next three years in a 6m deal. It is the biggest sponsorship of the event to date. “Not all previous sponsors have been able to exploit the event,” says Andy Duncan, marketing controller, fats […]
Abbey National is appointing Duckworth Finn Grubb Waters to handle an advertising blitz for its new general insurance arm. The account, believed to be worth 5m, is expected to increase substantially next year. A spokesman for Abbey National General Insurance (ANGI) says the new agency’s role will be to make the Abbey’s “bancassurance” services more […]
Advertisers and ad agencies are voicing their fears about the increasing concentration of commercial radio airtime sales following EMAP’s acquisition of Metro Radio Group and GWR’s purchase of Chiltern Radio. Agencies are briefing their clients about the possibility of Capital Radio controlling 65 per cent of local radio airtime sales through its sales house, Media […]
Arc Advertising has won the 3m account for home decorating chains Homestyle and Fads, owned by Boots subsidiary AG Stanley. Arc’s brief is to develop an integrated brand-building campaign for the chains. Both have seen their sales slide in the depressed home-decorating market. The marketing budget will be increased from last year’s 500,000. Television advertising […]
The final word on Maurice Saatchi, his links with higher beings – most notably the Gods who inspired the Saatchi name – and what that name really stands for. For anybody who is confused at this point, please consult MW Diary July 21 and 28. Duncan Willoughby at Thomas Kean Advertising has blown any chance […]
EMAP Metro has confirmed its entry into the sports magazine market with the launch of Total Sport in November, as predicted in Marketing Week (March 31). The glossy men’s magazine will be edited by former Q editor Danny Kelly and will cover the main UK spectator sports. It will start as a bi-monthly, becoming a […]