Kwik Fit is appointing the account director behind its “You can’t get better than a Kwik Fit fitter” strategy to run its marketing department. Paul Yole, who developed the strategy while working at Hall Advertising (until 1986), is taking the role of marketing director for Great Britain. He replaces group director of marketing Peter Holmes, […]
The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]
Former Gaymer marketing director Elaine Robinson has joined Abbey National as marketing director of its new general insurance arm. Robinson is talking to advertising agencies about running a separate ad account for the division, called Abbey National General Insurance (ANGI). ANGI, a joint venture between the bank and Commercial Union, launched last month under ANGI […]
The Diary is a keen collector of Modern Art. Indeed, one cupboard in The Diary’s palatial basement flat is full of dead sheep and formaldehyde. Sorry, that should be “in” formaldehyde; there, that’s better. Anyway, keen as ever to be seen walking art’s glistening knife edge, The Diary has been thinking of stumping up some […]
The Cable Communications Association is appointing J Walter Thompson to consider the feasibility and a possible creative strategy for a campaign to promote the cable industry. McCann-Erickson, TBWA and M&C Saatchi were also invited to pitch. Initially, JWT’s role is an advisory one, a CCA spokesman explains. “Cable is not a typical client – the […]
What drives the flower of our nation to commit burglary? Unemployment? Poverty? Boredom? According to one sage northerner, TV advertising is the source of all evil
Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]
Forte is creating a new division to co-ordinate marketing across all its brands. The division, called Corporate Products, will be run by Nick Silk, former head of market ing for the company’s restaur-ant brands, Distinctive and Harvester. Silk’s brief is to “maximise relationship marketing” across the whole organisation, which includes the Travelodge and Forte Crest […]
House of Fraser, the department store group, plans to launch its first corporate umbrella branding TV campaign at the end of the year. Marketing director Meg Gilmore says the proposed campaign, created by D’Arcy Masius Benton & Bowles, will focus on customer service in the same way as recent campaigns by supermarket chains. The group’s […]
Edgar Bronfman Jr, president of Canadian drinks company Seagram has a new hobby: Hollywood. On August 1, Seagram will close its $5.7bn deal to buy MCA, Universal Studios’ parent, from Matsushita of Japan. A family business which brings in $6bn a year selling alcohol, Seagram unarguably has deep pockets to fund Jr’s latest toy. It […]
Mystery surrounds the departure of PepsiCo’s chief executive officer for Snack Ventures Europe (SVE), Michael Dolan, who has returned to the US to take up an unspecified post in the company. He will be replaced by the chief of the UK business Peter Thompson, who will become ceo and president of the operation. Thompson will […]
French ferry company SNAT’s rebirth as SeaFrance will be the catalyst for the biggest structural change in the cross-channel market since Eurotunnel ran its first passenger train. SNAT is the cross-channel arm of French state railway SNCF. Its decision to go it alone marks the end of a 26-year Dover-Calais pooling arrangement or “marriage of […]
Asda’s marketing director Michael Fleming is leaving the company this week, just six months after taking up the post. It is understood he is leaving because his role has increasingly been taken over by Asda’s hands-on chief executive Archie Norman, and deputy chief executive Allan Leighton. Fleming was recruited from retail rival Somerfield after Leighton […]
Young & Rubicam’s healthcare subsidiary Sudler & Hennessey has won the 3.5m (Register-MEAL) advertising account for Wrigley’s sugar-free Orbit and Extra gum range.
Lever Brothers is running ads on TV and in the women’s press next week to launch the Country Garden version of the fabric conditioner brand Comfort. Country Garden will replace its green bottle equivalent, Island Fresh – dropped because of poor sales. The ad campaign for Country Garden will focus on the emotional values attached […]