Archive

Young & Rubicam’s healthcare subsidiary Sudler & Hennessey has won the 3.5m (Register-MEAL) advertising account for Wrigley’s sugar-free Orbit and Extra gum range.

Iceland is likely to drop its “Mum’s gone to Iceland” advertising slogan in a new strategic advertising campaign which breaks this autumn. The campaign, through WCRS, will encourage occasional shoppers to increase the number of visits they make to the chain’s stores. The chain will move away from its focus on price and launch a […]

Lever Brothers is running ads on TV and in the women’s press next week to launch the Country Garden version of the fabric conditioner brand Comfort. Country Garden will replace its green bottle equivalent, Island Fresh – dropped because of poor sales. The ad campaign for Country Garden will focus on the emotional values attached […]

It is one thing for an advertising agency to win an account, another to hang on to the business when the client decides a change of direction is needed. The financial constraints of the Nineties are imposing harsher conditions on agencies and clients alike. In a series of articles, Marketing Week, looks at the implications […]

United News & Media, owner of Express Newspapers, is to make 220 staff redundant by the end of the year. City analysts are speculating the redundancies are in longer term preparation for a sale of the ailing national newspaper group.

ITV is understood to have signed up Commercial Union to sponsor the next series of top-rating Sunday night drama series London’s Burning. It is expected to be the largest network sponsorship deal struck so far this year. However, close links between a sponsor’s business and its sponsored programme’s subject have caused problems with other deals. […]

By Sharon Marshall

The Diary can’t help feeling a touch sorry for Matthew Foster, senior account manager at JWT Manchester. He turned up at a model casting session for the latest executions for The Manchester Evening News and was probably more than a little chuffed when the photographer rejected all the models and opted to use Foster instead. […]

The Diary has decided to share some of the more revealing quotes from Maurice Saatchi’s confessional, sorry, lecture to the D&AD. “I am one who has never known the flash of inspiration, the touch of genius, the gift from the Gods,” he said, before associating himself with Picasso and Martin Luther King, among others. “I […]

Procter & Gamble is relaunching its Insignia range with an estimated 3m campaign, through EURO RSCG. The ten-year-old brand has lain dormant for almost three years, without any marketing support, while P&G concentrated most of its attention on

Booker Cash & Carry is launching the St James cigarette brand in packets of 14. The brand will be available in more than 50,000 independent outlets.

Coca-Cola is appointing one of its agency account directors to the new post of European marketing manager. Bartle Bogle Hegarty account director Neil Simpson, who joined the agency four years ago, will move to Coca-Cola’s Atlanta headquarters this week. He will join Coca-Cola’s European marketing team and co-ordinate its $250m (155m) advertising account across Europe. […]

Rover Cars is launching a joint promotional initiative with a mortgage company to boost both house and car sales. In the long term, the scheme could open the way to car companies offering branded mortgage packages as their finance divisions become more influential. Details of the Rover scheme with the Chase DeVere Mortgage Management company […]

Coca-Cola will review McCann-Erickson’s remaining piece of pan-European business, media buying and planning, at the start of next year, sources say. The review could end the agency’s 38-year relationship with the soft-drink giant. A number of agencies are believed to be fighting for a place on the company’s pitch list. These include the Carat network; […]

It will cost car makers an extra 74m this year just to buy the same amount of advertising as they bought last year and to attract the same number of viewers. It was the single most important figure focusing the minds of car company managing directors when they met to discuss a plan of action […]