A war of words has broken out between sales promotion trade bodies this week, after The Sales Promotion Consultants Association published an attack on the Institute of Sales Promotion. In a newsletter called Beyond Redemption, Malcolm Davies, managing director of sales promotion consultancy Coaxis, attacked the ISP for being “conservative and insular” and “among the […]
Rizla, the cigarette paper supplier is recruiting a former Roth- mans executive as sales and marketing director. He will spearhead a high-profile marketing campaign. Graham Bolt, formerly an account controller at Rothmans, replaces Chris Gaunt who left in June to “pursue other business interests”. Bolt will also oversee the appointment of an above-the-line advertising agency, […]
Dry-cleaning chain Sketchley is reshuffling senior management responsibilities after dropping its managing director Elizabeth Fagan. Fagan was asked to leave the company last month. Sketchley says it chose not to announce the decision because she was not a board member. Fagan’s role will be taken over by John Jackson, former Body Shop managing director, who […]
When the UK marriage of Carlsberg and Tetley was completed in December 1992 there were three key players at the new company who gave the impression that the then Allied-Lyons held the upper hand. Last week, Liz Morgan, marketing director and the only surviving member of the triumvirate, left the beer company. She has been […]
The UK airport retail market will reach 1bn by value before the European Commission abolishes duty-free and tax-free sales in June 1999, says a new report by Mintel. In the past four years, the duty-free and tax-free sales market has risen by 62 per cent to 630m, representing 0.4 per cent of total retail sales. […]
The Diary has made a mental note to steer well clear of Virgin Energy. Just weeks after cavorting with Richard Branson on a giant bed and claiming that the drink had aphrodisiac properties, Pamela Anderson has fallen pregnant. It’s known that Anderson was sent a few crates of the stuff. Perhaps it would have been […]
Whitbread’s plan to reposition its Flowers Original cask ale through TV advertising has run into trouble with the Broadcast Advertising Clearance Centre. Whitbread had intended to use the tag-line “a damn fine ale”, but this was rejected by the BACC, which deemed “damn” to be a swear word. Instead, Whitbread is considering changing the line […]
MEDIA Campaign for Media Choice has been launched by cable companies opposing BSkyB’s recent programme deals with TeleWest and Nynex.
NEWS WH Smith is considering dropping sales of National Lottery Instants scratchcards, in favour of the higher margin Scratch ‘n’ Win Lotteries scratchcard games.
Wallis Tomlinson, the Birmingham-based agency, and TMD Carat (Manchester) have picked up the 5m account for the UK’s largest house builder, Bryant Homes. The two companies pitched together, beating Cogent, CIA and incumbent Golley Slater Brooker to the business. Leopard has been appointed by The Personal Number Company to handle its 1m account. The agency […]
Gruner & Jahr has suspended publication of its German weekly illustrated news magazine, Tango, after 23 issues. The latest figures put its circulation at 160,000, well below the expected 500,000.
Classic FM sales revenue is up 50 per cent on last year – mirroring growth for commercial radio as a whole – following a restructuring of its sales department. Ernest & Julio Gallo wines, Direct Line Insurance and Scottish Life have signed up with the station in the past week, accounting for more than 600,000 […]
Battle-scarred laundry detergent brand Persil has increased its market share for the first time in more than a year after it ditched clothes-digesting Persil Power and replaced it with New Generation Persil. According to Nielsen Scan track, Lever Brother’s Persil brand has increased its overall share (by volume) of the laundry detergents market from 20.6 […]
Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]
As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value