Ad agencies baulk as IPC hikes rates
Marketing WeekIPC Weeklies Group has increased the ratecard on four of its mass-market magazines because of improved circulations, but has met agency opposition. The ratecards for Woman and Woman’s Own have been hiked by seven per cent each, rising to 19,050 and 23,650, respectively, for a standard page. Chat and What’s On TV’s rates have risen […]