Poster giant More O’Ferrall is searching for a marketing director to replace Martin Mason following his sudden resignation last week. MO’F says the split is amicable and that Mason may continue to advise the company on certain aspects of its marketing. Mason joined the company from BSkyB, where he was Sky advertising director. Mason has […]
Equating the company that brings you PG Tips, Persil and Lynx toiletries with the Devil might seem laughable at first. Until you realise that an influential US Christian lobbying group with 1 million members is in deadly earnest about it. The American Family Association is trying to organise a national boycott in a market where […]
After a year of constant staff upheavals, direct marketing agency PPHN is relaunching in July as Touch. Only one of the original founders of PPHN, creative partner Ian Haworth, is still at the agency. Stewart Pearson, who co-founded the agency in 1989, was forced out in August last year and last month PPHN managing director […]
Tussauds Group head of corporate marketing Nick Varney has resigned to become managing director of leisure company competitor Vardon Attractions. Varney will be replaced by Jill Britton, divisional director of marketing at Tussaud’s-owned Alton Towers. Britton will remain in her role at the theme park until next January to see through the first stages of […]
Keeping pace with global developments involves more than addressing short-term, specific needs. John Shannon finds that advertisers must strive for a broader understanding
NEWS The Automobile Association has been forced to apologise to some of its members, including a terminally ill woman, who panicked after receiving fake police reports and bills in a mailing campaign.
NEWS Safeway aims to join rivals Tesco and Sainsbury’s by launching a home shopping service on the Internet and is considering signing up to a new scheme operated by BT.
J Walter Thompson has hired The Henley Centre’s media expert, James Walker, to expand the agency’s research, strategic thinking and consultancy resources. Walker, previously director of media consultancy at The Henley Centre, has a remit to create a new department within JWT that will seek to reclaim some of the research and planning highground from […]
Meat products could be the next target of the Co-op’s accurate food-labelling drive, which includes labelling eggs “intensively produced” in defiance of the European Commission’s rules. The Co-op’s relabelled eggs tell consumers the “harsh truth” about production methods, says the retailer, in pursuance of its Right to Know policy. This was launched after it commissioned […]
Will Carter, marketing director of KP Foods, gives his views on the sector
Crazy George’s is a thriving Northern chain, renting to the hard-up anything from a lamp to a sofa. But will stigma hamper its expansion?
A lookalike National Lottery scratchcard game has helped the Daily Mirror post a 100,000 rise in circulation during the month of May and made News International enter the scratchcard market. The Mirror registered a 3.7 per cent May over April increase in its ABCs, taking circulation to 2,581,017. The newspaper has increased its Saturday sales […]
Faced with mounting competition in mature markets, Unilever has changed its tactics and opted for a high-profile, high-risk ‘accelerator’ strategy. But, as the launch of Persil Power and Liptonice has shown, the company is struggling to justif
Declining ITV audiences and the arrival of spirits ads could further fuel TV airtime inflation.
Choosing between the various personal computer magazines available is no easy task. As Susan Montgomery points out, as yet there are no titles aimed specifically at IT in marketing