This month BrandTrack examines the market for crisps and snacks. With a wide diversity of traditional and novelty products, brands need to grab consumers’ attention by using both on-shelf promotions and highly visible advertising Brands bought Buyers named 42 brands of crisps and savoury snacks, including own-labels, which they had bought during April 1995. Thirteen […]
Rob Andrew’s dramatic lastminute drop goal could help ITV earn an additional 1.5m from the Rugby World Cup, agencies believe. Andrew’s kick helped England defeat reigning champions Australia before a registered TV audience of about 7 million. The actual figure was undoubtedly much higher, as the game started when the pubs opened and would have […]
Companies realise the importance of customer data but, if the gathering process is not up to scratch, huge targeting opportunities can be missed. Sue Norris investigates the benefits of effective marketing technology
Wherever there are competitive sports you will find be people who take themselves too seriously. Beyond that, there are fruitcakes who live their lives to the letter of the law
Sainsbury’s is to run a high-risk TV advertising campaign featuring footballer Bruce Grobbelaar, who was arrested for match-fixing earlier this year, to front its new advertisements. Grobbelaar was arrested along with John Fashanu and Hans Segers after allegations, first aired in The Sun newspaper, that he had taken more than 40,000 from a Far Eastern […]
Will nostalgia, new targets and formulation changes revive the flagging scent market?
Total expenditure – all media* RankMay 94 -May 93 -Change 95 94Apr 95 (m)Apr 94 (m)% 11Saatchi & Saatchi328.
Equating the company that brings you PG Tips, Persil and Lynx toiletries with the Devil might seem laughable at first. Until you realise that an influential US Christian lobbying group with 1 million members is in deadly earnest about it. The American Family Association is trying to organise a national boycott in a market where […]
BRANDS BOUGHT % buying Walkers Crisps66 Golden Wonder Crisps20 Hula Hoops14 Quavers11 McCoys/Sainsbury9 Monster Munch/Doritos8 Skips7 Tesco6 Nik-Naks/Smiths/Twiglets4 REASON FOR PURCHASE % agreeing The ones I always buy83 Caught my eye in the
Virgin Cola’s volume share of cola sales in UK stores fell from 4.6 to 3.3 per cent from March to May, according to AC Nielsen’s retail tracking system Insight.
Van den Bergh Foods has offered to waive its claim to 310,000, which was lost when a charity event it sponsored collapsed with debts of 1.4m. But it will do this only if other creditors, who held the company partly responsible for the collapse of the Flora Aerobathon, agree not to pursue the food giant […]
Food Brokers is looking for a new agency for Haitai chewing gum only four months after appointing Lansdown Conquest. It is understood Haitai, the South Korean chewing gum, has already drawn up a shortlist for the 2m pan-European account. Lansdown won the business in February after a last-minute pitch against Grey London and Integrator. Haitai […]
Northern Foods, owner of Express Dairies, is calling for Milk Marque to be reformed as the decline in doorstep deliveries continues. The company has confirmed it is going ahead with the 2,200 job cuts it announced in March. This follows on from the 1,500 job losses rival Unigate announced this week. Unigate blames the losses […]
Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government. Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive. “The business is no longer viable for us,” he says, “Being the agency of record, on what […]
Giorgio Beverly Hills, the US perfume that some hotels and restaurants have banned for being too powerful, is being toned down. Its owner, Procter & Gamble, confirmed this week that it is bowing to public opinion and reformulating the overpowering scent. A lighter version is being developed and will go on sale from February 1996, […]