Archive

Department stores are leaving the Seventies behind by revamping image and marketing.

NEWS Camelot is planning to boost the marketing budget for the National Lottery by at least 15m this year to ward off increasing competition and possible declining interest in its Instants scratchcard games.

German scientists have discovered that a well-flexed brain makes for a longer life. The question we must now all be asking ourselves is, what constitutes a healthy diet?

The Rothmans UK marketing department is continuing to shed staff with the departure last week of Raffles brand manager Jane Ainley and the imminent departure of general sales manager Barry Marshall. Ainley is understood to have taken voluntary redundancy and Marshall will be leaving to join the Rothmans’ Russian operation. Marshall, who will not be […]

High street retailer John Menzies is expanding its marketing department and has appointed Research International to run a shopping survey to boost its marketing effort this year. Two new appointments have been made to the marketing team. Nina Temple Cox is joining as advertising manager and Rebecca Heaney has been appointed loyalty co-ordinator for Menzies’ […]

It’s your last chance to win a champagne day out for you and 11 guests at York Racecourse this autumn. In the final round of our Spot The Race competition, just solve the clue shown below and you will be entered for the Grand Prize draw. The overall winner can look forward to a private […]

The Conservative Party has finally taken the decision to drop Saatchi & Saatchi and move to M&C Saatchi. Officials are urgently attempting to raise at least 600,000 so the Party can work with Maurice Saatchi before the next General Election.

NEWS Two former Young & Rubicam employees are awaiting trial in a Brussels jail for alleged involvement in a 1.5m VAT fraud.

Spirits advertisers are likely to precipitate a sharp increase in TV airtime prices in the run-up to Christmas, say airtime buyers. Brands Bacardi and Teachers are cancelling their traditional autumn poster campaigns, indicating plans to move their media spend to TV. Other brands, such as Martell and Bells, are also expected to announce a strategic […]

Advertisers are wasting money on heavyweight bursts of TV advertising because those reacting to ads need only one or two exposures, according to a study by Carat Research. The company found that for those interested in the product field, ad recognition was 38 per cent after one exposure and peaked at 50 per cent after […]

EMAP group managing director David Arculus is playing down speculation that the company is considering a bid for Metro Radio following confirmation this week that Metro’s two largest shareholders, Capital Radio and Chrysalis, plan to sell their stakes. The speculation coincides with the company’s announcement of a 40 per cent surge in pre-tax profits to […]

Rupert Murdoch should be offering up thanks that the Government’s cross-media ownership proposals do not hit him harder. So why is he bleating?

This month the likes of Thomas Cook are piling on holiday discounts – but is this the result of a phoney price war or merely poor planning?

The UK car industry is in gridlock. Retail sales are falling, while marketing budgets are going through the roof. Tom O’Sullivan looks at the manufacturers’ efforts to recharge their batteries

Newspaper Publishing will relaunch The Independent on Monday with a tabloid second section, redesigned masthead and the first completely new campaign from the recently created M&C Saatchi agency. Agencies have welcomed the redesign saying it makes the newspaper a more accessible read and provides extra reader benefits. The new front page will drop the definite […]