Giorgio Beverly Hills, the US perfume that some hotels and restaurants have banned for being too powerful, is being toned down. Its owner, Procter & Gamble, confirmed this week that it is bowing to public opinion and reformulating the overpowering scent. A lighter version is being developed and will go on sale from February 1996, […]
Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government. Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive. “The business is no longer viable for us,” he says, “Being the agency of record, on what […]
Snack brand Twiglets is going into 10,000 schools in a bid to broaden its appeal to children. The move represents one of the most sophisticated efforts at sponsorship of educational materials undertaken by a brand owner. The project has been developed by advertising agency McCann-Erickson to exploit its Twiglet Zone campaign for Jacob’s Bakeries. Working […]
News round-up gives readers an at-a-glance overview of this month’s packaging and design news.
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BYLN: By Tom O’Sullivan
TBWA is launching a scheme enabling members of the public to air their grievances through a full-page ad in a national paper – free of charge. Chief executive Alasdair Ritchie says the ads will appear once a month. Creative work will be provided by TBWA and media space by the papers. Ritchie says: “People need […]
Kevin Morley quits the agency scene as his 100m Rover account moves to Lintas.
The ban on TV advertising for spirits comes to an end this week, but how will the drinks companies overcome heavy restrictions on the content of the ads? In search of an answer Marketing Week commissioned three agencies to devise a campaign f
This year’s EAAA conference was rather more daring than usual. Agencies and clients made presentations in tandem – and the result was revealing.
BYLN: By Sharon Marshall
BYLN: By Jon Rees
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