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Marketing WeekNewspaper publishers are reaping the benefits of an explosion in colour pages, but are advertisers getting good value for the premium they pay?
Newspaper publishers are reaping the benefits of an explosion in colour pages, but are advertisers getting good value for the premium they pay?
WH Smith has seen its profits eroded by rivals and from business overlaps within its own group. The City has accused it of taking its eye off the ball, and has not reacted well to its latest initiatives. However, not everyone is convinced that
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A revitalised industry and a creative buyout team mean Maiden is set fair for flotation.
When Rover Cars shifted all of its pan-European business into the fledgling Kevin Morley Marketing in 1992 the three pivotal characters making the decision on the Rover board were chief executive George Simpson, Rover Europe managing director Graham Morris and Rover Group managing director John Towers. Of the trio only Towers, now chief executive, remains. […]
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