Archive

Condé Nast claims to have uncovered a new socio-economic group – the Super As – who have plenty of money and, best of all, need very little encouragement to spend it

BYLN: By Jon Rees

While media regulations originally barred BT from playing a part in developing the UK cable market, they have failed to curb the power of Murdoch.

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This month BrandTrack looks at the instant coffee. It is a sector with few brands – although specialist lines play a key role – and in which long-running campaigns and established brand values pitch against own-label’s lower prices

BYLN: By Meg Carter

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BYLN: By Jo-Anne Walker

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