Sears is planning to take on Next Directory with the launch of specialised catalogues for its high-street fashion chains, with women’s fashion retailer Wallis launching the first “specialogue” this summer. The company says it will include clothes from Wallis in its Freemans catalogue for autumn/ winter. It will then use Sears’ MarketPulse database system to […]
Airtime costs are rising, and advertisers are worried they are not getting value for money, as viewers are increasingly drawn to satellite and cable
Talk Radio UK sales controller Tracey Dollimore has left, along with sales executive Geoff Smith, new sales director David Lees confirmed this week. The news emerged as Talk Radio defended its first listening figures published by Rajar on Monday, which showed audiences of 1.6 million adults during its first five weeks, well below the pre-launch […]
Lobkov lager is about to be relaunched onto the UK market in a venture backed by former Kevin Morley Marketing director Stephen Smith. Smith is a director of 1466, a company run from KMM’s London offices, which acts as an importer for the Czech lager and he intends to expand the business into other alcoholic […]
Mars has appointed Bates Worldwide vice chairman Ken Rogers to a new role in which he will be responsible for the company’s Snackfoods Europe unit. The appointment re-establishes a link with the agency which Mars ditched earlier this year when it took more than 270m of global business out of Cordiant (which owns Bates). Its […]
Nestlé Lyons Maid this week launches an ice cream version of Kit Kat, the UK’s leading confectionery brand. It will be supported by a national poster advertising campaign across 2,800 sites, starting in June.
The flamboyant founder of advertising agency WCRS, Peter Scott, is launching his own upmarket mineral water, sourced from the Hampshire valleys. He has set up the Test Valley Water Company, which after a year of research is about to produce Ashe Park still and sparkling mineral waters. Ashe Park, named after its source, will be […]
Watchers of the Royal Family may well have noticed that there is something not quite right about Prince Charles’ new range of soft drinks. The Duchy Originals herb and fruit blend comes in variants No 1 and No 3. There is no sign of a No 2. It was speculated that Chuck was about to […]
Beleaguered agency WCRS is suffering from its third senior departure in as many months. Deputy chairman and executive creative director Alan Tilby has left the agency to set up his own business, which he says will act “as an adjunct to a conventional agency”. He will reveal further details later this month. WCRS managing director […]
Sainsbury is to test a voucher-based loyalty scheme at its new Savacentre in South London which could be rolled out into Sainsbury’s stores if its proves successful. Insiders say it is one of a number of loyalty initiatives that Sainsbury’s will be testing as it looks at ways to hit back at Tesco’s Clubcard loyalty […]
The Wales Tourist Board has followed Jennifer Laing into Saatchi & Saatchi bringing its 2.5m account with it. The Board was reviewing its account at the Laing Henry agency when Cordiant bought the company for 1.
The Diary is a little concerned about a new marketing ploy by “innovations” firm Concord. The company has produced a series of London Underground cameras that will be branded and sold on Tube lines. It is a commendable marketing plan, but the Diary has spotted a potential flaw to the brand association. After getting delayed […]
Sainsbury is to test a voucher-based loyalty scheme at its new Savacentre in South London which could be rolled out into Sainsbury’s stores if its proves successful. Insiders say it is one of a number of loyalty initiatives that Sainsbury’s will be testing as it looks at ways to hit back at Tesco’s Clubcard loyalty […]
Well, the four bids are in and we now await the less than nail-biting conclusions to ITC deliberation – sometime in November. Why is it that the Channel 5 licence auction – no more than a damp squib in 1992 – has generated fevered expectation this time round? Not because of improved technical specification for […]
The Wales Tourist Board has followed Jennifer Laing into Saatchi & Saatchi bringing its 2.5m account with it. The Board was reviewing its account at the Laing Henry agency when Cordiant bought the company for 1.