The Diary is a little concerned about a new marketing ploy by “innovations” firm Concord. The company has produced a series of London Underground cameras that will be branded and sold on Tube lines. It is a commendable marketing plan, but the Diary has spotted a potential flaw to the brand association. After getting delayed […]
Wilkinson Sword has struck its first broadcast sponsorship deal with Sky Television which gives on-screen branding for its Lady Protector razor, as part of a 3m marketing drive for the product. The six-figure sponsorship deal includes an on-pack retail promotion offering purchasers of the Lady Protector a free 30-day trial of Sky, including free installation […]
The UK tourist industry has come under fire in two separate reports this week which warn that value-added tax and the cost of local holidays are severely hampering the market. The Mintel report, Holidays, says the UK long-break market “appears to have entered into terminal decline”, unable to compete with cheap overseas holidays. The report […]
JA Sharwood has confirmed that it is dropping WCRS, ending a 12-year relationship. WCRS’s grip on the 2m account has been shaky since the departure of WCRS managing director Amanda Walsh in March. Walsh handled the business at the agency. However, the account will not go to Walsh’s new agency Walsh Trott Chick Smith – […]
Unilever’s acquisition of Colman’s of Norwich this week means Leo Burnett, Procter & Gamble’s lead agency, is unlikely to hold onto the 4m account (Register MEAL). Leo Burnett picked up the Colman’s business in July last year (MW, July 29). The account will probably go to one of Unilever’s roster agencies which include Ogilvy & […]
Marketing Information Consultancy is launching a new pro- filing system and is billing it as an alternative source of market analysis to the Population Census.
The red carpet treatment is not always what clients look for in a corporate hospitality event. James Luckhurst discovers that hands-on,
Littlewoods, the high street chain, has handed its claimed 3m advertising account to Collett Dickenson Pearce after a three-way pitch against J Walter Thompson and Young & Rubicam. The appointment of CDP signals a determined retaliation by Littlewoods against high street competition from rivals C&A, BhS and Debenhams. It is thought Littlewoods’ chief executive, Bob […]
The European Commission raided 40 European newsprint producers last week to investigate the possibility of price-fixing. The action follows a 20 per cent surge in the price of newsprint this year which has brought numerous complaints from publishers. Reckitt & Colman is to sponsor GMTV’s weather in a 1m deal through TMD Carat. A variety […]
Nestlé Lyons Maid this week launches an ice cream version of Kit Kat, the UK’s leading confectionery brand. It will be supported by a national poster advertising campaign across 2,800 sites, starting in June.
Mars has appointed Bates Worldwide vice chairman Ken Rogers to a new role in which he will be responsible for the company’s Snackfoods Europe unit. The appointment re-establishes a link with the agency which Mars ditched earlier this year when it took more than 270m of global business out of Cordiant (which owns Bates). Its […]
The British Olympic Association (BOA) is trying to establish its profile as a “high street” brand in order to raise a further 2m sponsorship money from brand owners ahead of next year’s games in Atlanta. The BOA has a new corporate logo, which will be officially unveiled at the launch of a nationwide public appeal […]
First Choice Holidays has appointed a former Club 18-30 commercial director, Kevin Ivie, as its first marketing director. Ivie will join the company in June and take responsibility for the marketing of First Choice’s tour operations business, which includes the three brands- First Choice, Free Spirit and Sovereign – launched last August when First Choice, […]
BT has dealt a blow to Saatchi & Saatchi by pulling its 7m global advertising account and handing it to Abbott Mead Vickers.
A new PPA initiative