Tesco has revealed it is to increase the payback on its Clubcard loyalty scheme on a tactical basis following tests in two stores. The move comes amid fears that the one per cent discount offered by the Clubcard may not be enough to maintain shoppers’ interest. The chain doubled the points offered on its Clubcard […]
Littlewoods, the high street chain, has handed its claimed 3m advertising account to Collett Dickenson Pearce after a three-way pitch against J Walter Thompson and Young & Rubicam. The appointment of CDP signals a determined retaliation by Littlewoods against high street competition from rivals C&A, BhS and Debenhams. It is thought Littlewoods’ chief executive, Bob […]
Less than one per cent of five to 19-year-olds are using the Internet, according to new research which shows that use of on-line interactive media is well below expectations. However, off-line interactive media – notably CD-Rom and PC-based applications – are heavily used by this age group and now account for 20 per cent of […]
BSkyB has suspended the launch of its Sky Sports Drink, planned for this week, following top level discussions with Lucozade-owner SmithKline Beecham. The apple and blackcurrant isotonic drink (exclusively revealed in Marketing Week on April 21) was to launch on May 1 after BSkyB struck a deal with soft drinks manufacturer AG Barr, which is […]
The European Commission raided 40 European newsprint producers last week to investigate the possibility of price-fixing. The action follows a 20 per cent surge in the price of newsprint this year which has brought numerous complaints from publishers. Reckitt & Colman is to sponsor GMTV’s weather in a 1m deal through TMD Carat. A variety […]
Management consultancies are becoming increasingly involved in the marketing process but are they equipped to weigh up the performance of brands and ads?
Traditional magazine publishing is under threat from the development of CD-Rom, the Internet and on-line services, according to research published at the Periodical Publishers’ Association’s Magazines ’95 conference this week. But publishers which adopt the new technology are well-placed to defend their commercial position, and could benefit from cheaper forms of information distribution, the study […]
A far cry from the excesses of the Eighties, corporate hospitality has changed its perception to become a serious, well-planned discipline which is more person-oriented and produces quantifiable benefits for the host company. Julia Davies trie
A consortium led by Canadian-based broadcaster CanWest has startled industry observers by bidding a massive 36.3m for the Channel 5 licence. It was the highest bidder of four consortia which lodged bids by the midday deadline yesterday (Tuesday). The two closest bidders were consortia led by Virgin and Pearson/MAI which each offered 22m. A fourth […]
National newspapers face a gloomy and uncertain future dominated by declining circulations and advertising revenue, says a new report by Mintel. Despite ferocious price cutting which helped newspaper sales volumes grow by two per cent in 1994, Mintel says there is no evidence that the long-term decline has been reversed. The report, to be published […]
Pester power is on the wane as post-recession parents teach kids to count pennies. How are snack brands recarving a niche as must-buy items?
Though not wishing to spoil the surprise for marketers at Big Steak Pubs, we can exclusively reveal a glimpse of the presentation by one of the agencies involved. MBA has been scouring the streets of London’s Soho for possible advertising stars. Two willing candidates were the boys from the tea shop across the road from […]
Martin Wilding, managing director of direct marketing agency PPHN, has left after only seven months and joint creative director Mark Fiddes has taken on the role of managing partner. Wilding’s departure comes at the end of a long line of senior management defections which began last June when joint managing directors Barbara Nicoll and Karen […]
Unilever’s acquisition of Colman’s of Norwich this week means Leo Burnett, Procter & Gamble’s lead agency, is unlikely to hold onto the 4m account (Register MEAL). Leo Burnett picked up the Colman’s business in July last year (MW, July 29). The account will probably go to one of Unilever’s roster agencies which include Ogilvy & […]
Lobkov lager is about to be relaunched onto the UK market in a venture backed by former Kevin Morley Marketing director Stephen Smith. Smith is a director of 1466, a company run from KMM’s London offices, which acts as an importer for the Czech lager and he intends to expand the business into other alcoholic […]