Talk Radio UK sales controller Tracey Dollimore has left, along with sales executive Geoff Smith, new sales director David Lees confirmed this week. The news emerged as Talk Radio defended its first listening figures published by Rajar on Monday, which showed audiences of 1.6 million adults during its first five weeks, well below the pre-launch […]
Airtime costs are rising, and advertisers are worried they are not getting value for money, as viewers are increasingly drawn to satellite and cable
Marketing Information Consultancy is launching a new pro- filing system and is billing it as an alternative source of market analysis to the Population Census.
The red carpet treatment is not always what clients look for in a corporate hospitality event. James Luckhurst discovers that hands-on,
Sears is planning to take on Next Directory with the launch of specialised catalogues for its high-street fashion chains, with women’s fashion retailer Wallis launching the first “specialogue” this summer. The company says it will include clothes from Wallis in its Freemans catalogue for autumn/ winter. It will then use Sears’ MarketPulse database system to […]
Spirits manufacturers have rushed to submit scripts for television advertisements after the Broadcast Advertising Clearance Centre confirmed it will consider “any proposals for television advertising of spirits”. The BACC last week circulated a memo to agencies, saying it was considering a TV ad script – widely believed to be for Bell’s whisky. Since then, the […]
The middle classes need defending again, and this time the assault is on their ears. People ain’t talking proper no more, and who’s to blame? The BBC, of course
In a mere 50 years the UK economy has swung from one extreme to another. During World War Two, prices were rigid and big-name companies found themselves forced to co-operate rather than compete. Then came peace and the single most important fa
Many predicted cable would spell the end for video, but with retailers boosting video sales and cable’s image suffering, the battle is far from over.
Beleaguered agency WCRS is suffering from its third senior departure in as many months. Deputy chairman and executive creative director Alan Tilby has left the agency to set up his own business, which he says will act “as an adjunct to a conventional agency”. He will reveal further details later this month. WCRS managing director […]
The value of new business moves in the first quarter of the year rose by nearly a third to ú485m compared with the same period last year, according to The New Business Monitor. The Saatchi & Saatchi network, as it then was, lost the top three accounts in that period. The ú14m Mars petfoods account […]
Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue. Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA. A key element will […]
CHRONOLOGY : THE KEVIN MORLEY STORY
Spillers UK marketing director Simon Esberger will be replaced by Quaker commercial director Pete Farrand. Sources say Esberger has turned down the role of Brussels-based European marketing director of the newly-combined petfood business. They add that he is considering other management positions within the Dalgety group, which owns the combined business. A European marketing director […]
Jan Smith, Mazda’s controversial marketing director, has quit the troubled car company to join the RAC, which has created a strategic role specially for her. The move follows a three-year stint, during which Mazda’s fortunes have continued to slide. Year-on-year sales to April are down from 0.92 per cent of the UK market (4,870 units) […]