The outlook for conferences is not entirely sunny. New information suggests there are some problem areas for both buyers and venues. A survey of conference buyers conducted by meetings agency Banks Sadler found that less than one in five of the 150 respondents considered overall standards of cleanliness at conferences to be “very high”. Indeed, […]
Levi Strauss (UK) has created the role of marketing director for the first time and promoted UK marketing manager Roy Edmondson to fill the position. The appointment comes after the denim giant decided to merge its marketing and merchandising functions, which had previously been managed separately. The company says: “Merchandising has been about developing new […]
While the “feel-good factor” may be mysteriously eluding the electorate, it has found firm purchase in the marketing community. Advertising expenditure, already on the mend in 1993, surged an astonishing 26 per cent last year, according to Marketing Week’s exclusive survey of the top 100 advertisers. Advertisers will, rightly, grumble about the pressures of media […]
News International’s newspapers will benefit from paper price rises in the long term by increasing their market share, according to a report on the national press by Equinox Communications. “NI’s current problems are caused by paper availability or rather a lack of it,” says Simon Matthews, chief executive of Equinox, the Cordiant-owned media and marketing […]
The `feel-good factor’ has not proved a problem for advertisers, who raised their spend by a staggering 26.3 per cent last year. Sophie McKenzie analyses Marketing Week’s exclusive Top 100 advertisers survey
Orchid Drinks is dropping Aqua Libra Dry and replacing it with a new fruit blend of the soft drink to try to increase the brand’s popularity. The move represents the first shake-up of the £7.5m Aqua Libra brand since Orchid Drinks acquired IDV’s Callithekéoperation last October. Aqua Libra Dry was launched by Callithekéin 1992, but […]
SB to put ú2m behind Sominex relaunch SmithKline Beecham has re-packaged and re-designed its over-the-counter sleeping drug Sominex in the run-up to a ú2m re-launch this summer to challenge market leader Nytol (MW December 2).
While the “feel-good factor” may be mysteriously eluding the electorate, it has found firm purchase in the marketing community. Advertising expenditure, already on the mend in 1993, surged an astonishing 26 per cent last year, according to Marketing Week’s exclusive survey of the top 100 advertisers. Advertisers will, rightly, grumble about the pressures of media […]
The `feel-good factor’ has not proved a problem for advertisers, who raised their spend by a staggering 26.3 per cent last year. Sophie McKenzie analyses Marketing Week’s exclusive Top 100 advertisers survey
Virgin claims its PEP launch brought in ú42m between the March 3 launch and the end of the tax year. Abbey National netted ú60.
The Royal National Institute for the Blind is seeking a ú100,000 sponsor to underwrite two concerts by Stevie Wonder in London next month.
Littlewoods Pools is to target thousands of retailers as it prepares to take on the National Lottery with the launch of Pools “playstations” in independent shops. The Pools relaunches with its first television advertising campaign, understood to break next week. Creative work is by Lowe Howard-Spink. The relaunch follows changes in Government regulations for Pools […]
Allied Domecq subsidiary Gleneagles Spring Waters Company is launching its first branded spring water, four years after it was developed. The company is better known as a water supplier to retailers such as Marks & Spencer. Gleneagles Spring Water will be piloted in still and sparkling versions in the Meridian TV region. If tests are […]
Tesco’s annual results show it has overtaken market leader Sainsbury’s in sales and is chasing it hard in market share. Pre-tax profit leapt 12.7 per cent to ú595m, UK sales increased by a similar sum and group sales rose 17.6 per cent to ú10.9bn. While figures from the Institute of Grocery Distribution show that Sainsbury’s […]
Commuters on the Brighton to London line are not the most likely of subversives, but the smoking minority are being fired by one burning desire – to be able to light up in peace.