Archive

Contrary to popular belief video rentals have been declining, but Blockbuster Video is launching an attack against both satellite and terrestrial TV.

On the face of it, Mount Juliet represents the perfect conference venue. The only possible hitch is if delegates find the pace of life too slow, as James Luckhurst reports

Current media research is inadequate and inappropriate for advertisers’ needs because it focuses on audience numbers instead of advertising effectiveness, a top advertiser has claimed. Dominic Owens, advertising corporate identity manager at the Prudential, made a scathing attack on media research which cannot tell him if anyone saw his ads. He was speaking at Marketing […]

What links transvestite singers, a Sixties screen idol, crisp snacks and “tolerable food”? Buxton Foods – or rather Terence Stamp, star of Priscilla Queen of the Desert and the Buxton Foods Stamp Collection of crisp snacks. With the video release of the transvestite road movie this week, the company has done a deal with Columbia […]

Laser has secured North-East Water to sponsor regional weather forecasts on Tyne Tees Television. Media Dimensions continues to seek sponsors for other regional bulletins following the ending of Legal & General’s sponsorship three months ago. The Department of National Heritage this week agreed to consider allowing magazine publishers to create branded TV programmes based on […]

With reference to your report “The talk of the radio industry” (MW March 17), I find the comparison of calls received by LBC (12,000 per week) and Talk Radio (350,000) harsh. While I appreciate the fig-ures quoted are not meant to put down LBC (RIP), but rather to enhance Talk Radio, your article does not […]

The Royal National Institute for the Blind is seeking a ú100,000 sponsor to underwrite two concerts by Stevie Wonder in London next month.

The Independent Television Commission has expressed renewed concern over the lack of innovation in scheduling and commissioning certain types of programmes on ITV. In its second annual performance review of the 15 regional ITV companies, GMTV, Channel 4 and Teletext, the ITC praised ITV’s popular drama successes of the past year – such as Cracker […]

Walkers Snack Foods is moving its ú3.5m Doritos advertising account out of Abbott Mead Vickers.BBDO and into BMP DDB Needham only two weeks after it took the same step with its Quavers brand.

Chiat/Day’s hold on Coca-Cola’s Fruitopia account is in doubt because of client conflict caused by its new owner Omnicom. Chiat/Day’s US parent has already been told it is likely to lose the business. Reports have appeared in the US, saying Chiat/Day will split with Coca-Cola within three months, ahead of its formal acquisition by Omnicom […]

The next managing director of The Guardian, Caroline Marland, has broken the glass ceiling by getting to the top of an industry dominated by men. Chris Boulding finds out how The old Fleet Street was full of smoke, alcohol and men. Even by the standards of the Seventies, work practices were old-fashioned and there was […]

D’Arcy Masius Benton & Bowles is believed to have picked up the high-profile ice cream accounts from Mars, ending weeks of speculation about the future of the brands after Mars’ global review in March.

Virginia Matthews’ piece on Tesco vs Sainsbury’s (MW, March 24) is sound up to a point but falls short on the real point of difference between Tesco and Sainsbury’s. The British, young and old, are abandoning the traditional “meat and two veg” in their droves and Tesco has been catering for modern tastes better in […]

Bass sponsorship director Paul Hughes meets Rugby League chief executive Maurice Lindsay today (Wednesday) to discuss the implications of Rupert Murdoch’s plan to create an international rugby “Super League”. Murdoch’s ú75m deal with the Rugby League was announced on Saturday. A new 14-team structure will be created by merging some existing teams and setting up […]

LTA’s takeover is now complete, and behind the new name is a new image, too