BhS is reviewing the “It’s a Happening” advertising campaign launched through HHCL & Partners last August, and is likely to drop link personality Sylvester from a number of its TV advertisements. The Storehouse subsidiary’s marketing director Helena Packshaw will not confirm whether Sylvester will continue to front the ads. But she says: “We may drop […]
Do please allow me to correct some figures about MAID’s on-line business information database which appeared in Sue Norris’s article (MW February 24). Our Researchline file of market reports add up to some 40,000, not 4,000. We do have 4,000 global sources of business news from leading newspapers, magazines, newswires and other media in Newsline, […]
Thomas Cook is in disarray after two further top-level departures: commercial director Peter Shanks is joining rival Going Places and chief executive Christopher Rodrigues has been publicly ousted. Shanks will become purchasing director at Going Places, the retail division of Airtours. Rod Allerton, who was managing airline relations at Thomas Cook, is now acting commercial […]
Travellers on the information superhighway will soon be surfing under the influence of alcohol with the launch of Internet- linked bars and pubs. The UK’s first cyber pub, the “Six Bells”, opens next week in Cambridge and is a joint venture between Greene King and Internet provider CityScape. Plans for further Internet pubs are being […]
Reaction UK, owner of the product sampling vehicle Student Welcome Pack, is taking legal action against the National Union of Student Services for malicious falsehood following claims surrounding the launch of its rival sampling pack (MW March 17). Allied Domecq Retailing has appointed John Cavey, former vice-president of operations for Baskin-Robbins and Dunkin Donuts, as […]
The Sunday Telegraph is understood to have sold an extra 70,000 copies following the launch of a voucher scheme with the Saturday Daily Telegraph on March 19. The Sunday Times, which copied the 80p for two deal with its Saturday sister title, is believed to have increased sales by 15,000. If the additional copies were […]
Cadbury Schweppes’ launch of a range of vitamin-packed fruit sweets which are claimed to protect children’s health has been slammed by a pressure group because it says they contain too much sugar. The Kia-Ora fruit pastilles brand was developed by Cadbury Schweppes pharmaceutical subsidiary Ernest Jackson. The product will be available through newsagents and pharmacies. […]
What does “defensive driver training” suggest to you? A martial arts course to protect you from fellow drivers? A reinforced bumper with bullbar to make sure that nobody messes with you? A ready scowl for any driver coming within crashing distance? Or a way of cutting the insurance premiums of your sales and marketing team? […]
How far will the Government go when it changes the rules on cross-media ownership this autumn and whose advice should it take?
Mirror Group must cut heavily from the Indie’s costs, but where will new savings come from?
Sara Lee has appointed TBWA to launch American clothing brand Hanes in Europe. TBWA was responsible for the worldwide launch of Sara Lee subsidiary Playtex Wonderbra, but had to pitch for the Hanes business against a number of Sara Lee roster agencies. WWAV Rapp Collins and Vauxhall Motors are still in dispute over £2.5m in […]
Prince Charles is backing a new range of soft drinks whose ingredients include elderflower plucked from the gardens of Highgrove. Duchy Originals, the company formed by the Prince of Wales in 1990, is launching a soft drinks range which is intended to provide an elegant alternative to wine. Called Duchy No.1 and Duchy No.3, the […]
BSkyB is understood to be joining forces with Telecommunications Inc to bid for Channel 5. The consortium could also include Granada and Yorkshire-Tyne Tees Television. Pearson reported pre-tax profits of £297.8m for the year to December 31 1994, including a one-off £57.6m earning from BSkyB, in which Pearson holds a 14 per cent stake. Ulster […]
Daewoo is poised to revolutionise the UK car market. Not only will the firm’s unglamorous ads focus on price and service, but it hopes to hit rivals just where they are most vulnerable – through distribution. By Tom O’Sullivan
Northern Dairies marketing director Martin Jamieson is leaving the UK’s largest milk deliverer a week after parent company Northern Foods an-nounced massive redundancies. Jamieson’s departure after three years in the post follows swiftly on the heels of the 2,200 redundancies from Northern Foods’ 30,000-strong workforce, which were announced last week. The dairy side of the […]