Archive

The spiralling number of detergents on supermarket shelves is working against manufacturers by making shopping more of a chore. By Virginia Matthews

The UK’s biggest advertorial campaign, worth ú2m, will be launched next week for nine months for Smith & Nephew’s Simple skincare brand.

Louise Wall, managing director of sales promotion agency Clarke Hooper, is to join Option One in the same role amid speculation that she has been brought in to revive the agency’s fortunes. Wall has accepted the job which Richard Bailey, managing director of the tba agency, is understood to have turned down. Bailey’s appointment is […]

With reference to your report by Torin Douglas “Listen and learn” (MW March 10), perhaps I should have been more explicit in my welcome address at ITV’s Gala dinner. When I said I had found it refreshing to attend a conference where, for the first time in nearly a decade, our agenda had not been […]

Madame Tussaud’s new poster campaign is a radical departure from its previous advertising and depicts the exhibition as upbeat and humorous. This is the first work through J Walter Thompson since it won the business in December. Six executions will run on 48-sheet cross tracks on the London Underground. TEXT:

The Samaritans has launched its first fully-integrated ad campaign through Ogilvy & Mather. The £400,000 campaign, “whatever you’re going through, we’ll go through it with you”, aims to highlight the broader range of issues the charity now deals with, as well as its 24- hour support service. The campaign will run on cinema, press and […]

Virgin Radio sales director John Pearson has been appointed managing director as part of a long-term strategy to enable chief executive David Campbell to focus on exporting Virgin Radio overseas. Virgin hopes to follow Classic FM, which last year launched national radio services in the Netherlands and Finland and a local service in southern Sweden. […]

Scottish & Newcastle’s proposed acquisition of the bulk of Courage and its portfolio of beer brands could lead to the consolidation of marketing under marketing director Richard Gibb at the company’s Edinburgh office.

The Marketing Week/York Racecourse competition The winner of Round 1 is Trevor Anderson of Bayer plc. Trevor and a companion will enjoy a champagne day out at York Races in May.

ITV has moved to create a level playing field for newspaper publishers wanting to sponsor network game shows for reader promotions after criticism that some publishers were getting an unfair advantage. The ITV sponsorship committee this week opened bidding for the three network quiz shows that do not have contractual options with newspaper sponsors – […]

Sales promotion agency Don Marketing is threatening to sue Shell UK for libel while at the same time circulating the results of a poll it claims to have carried out among Shell retailers. The two companies are due to meet in court over Don’s accusation that Shell used its ideas in a series of promotions […]

The Conservative party’s fund raising drive has suffered an embarrassing set back after it mistakenly told supporters in a mailing that it planned to raise taxes and sell out to Europe. Tory chairman Jeremy Hanley mailed a two-page fund-raising letter to 25,000 people, but on thousands of the mail shots the crucial words, “We also […]

IPC Specialist Group and Emap Metro are both understood to be entering the sport and football magazine sector. IPC is within weeks of announcing a football monthly from the specialist stable that produces teen football titles Shoot and 90 Minutes. The title will be a glossy monthly targeting men aged 18 to 35 in the […]

As, presumably, one of the “hundreds of one man bands” to which Jo-Anne Walker referred in her article on field marketing (MW March 3), I must add to the comments made by Mike Garnham. Jo-Anne’s choice of words was unfortunate in some instances. Successful field marketing companies have not “milked” the recession. Those that have […]

Sky Television will spend at least another ú18.5m on marketing when its new financial year starts in July, says director of marketing Philip Ley.