W&W not WCRS nets Whitbread
Marketing WeekFurther to your article “Whitbread hires Clark and Taylor” (MW March 10), the ú5m account was won by Walton & Wiggins, and not WCRS.
Further to your article “Whitbread hires Clark and Taylor” (MW March 10), the ú5m account was won by Walton & Wiggins, and not WCRS.
For an alternative view on how the North/South divide developed, the Diary is indebted to Mike Newman, circulation director at Mail Newspapers. Newman offers the latest in the urban myths of marketing, following on from Persil and the outbreak of World War Two (MW March 10). According to Newman it is said that you can […]
Having survived a hostile takeover bid seven years ago, Scottish & Newcastle’s longer term view of the industry is now literally paying dividends. By George Pitcher
Hagen-Dazs’ marketing chief Nicola Chilton, responsible for the day-to-day running of the premium ice cream brand in the UK, has left the company. Chilton is understood to have left of her own accord and is not thought to have plans to join another company. Her departure comes only months after brand owner Grand Metropolitan earmarked […]
Rupert Murdoch flies into Britain this week to review the newsprint crisis at News International. The worldwide shortage of the newspaper industry’s raw material has hit Murdoch’s empire hardest and print runs have been slashed. Today’s run has been cut by five per cent, or 30,000 copies, while flagship tabloid The Sun has shaved 120,000 […]
The date for the court battle between the old and new Saatchi has been set for June 12. The court case pits Maurice Saatchi, David Kershaw, Jeremy Sinclair and Bill Muirhead against their former employer, now called Cordiant, following their exit from the company in January. But some insiders have suggested the case may never […]
TV and commercial radio sponsorship has witnessed huge growth and the future looks bright, but unrealised opportunities abound. Michael Barrett reports
Food retailer Iceland has confirmed it is returning to its roots as a frozen food retailer after years spent building its fresh and ambient food range (MW last week). The repositioning includes the launch of 250 frozen food products this year and a ú10m order for upright freezers. Iceland will also appoint a new marketing […]
Shelter, the charity for the homeless, is seeking sponsorship from fmcg manufacturers and has created a dedicated business unit to develop a strategy to triple its income. “We were without a strategy. We have never gone to marketing managers with ideas for their brands but that’s the direction we are going. We have to run […]
The number of ads per break on Italian TV was getting beyond a joke, which is when the industry stepped in to bring real value back to the medium. By John Shannon
Interbrand chief executive Michael Birkin is to replace Peter Jones as head of Omnicom’s Diversified Agency Services (DAS) in Europe. Jones will remain as president of DAS – the fastest-growing part of the Omnicom empire – but devote more of his attention to the US. Birkin becomes European director at the end of April. The […]
Tesco’s recent successes have put Sainsbury’s on the defensive. Ivor Hunt, Sainsbury’s marketing chief, is the man charged with freshening the image of a firm accused of resting on its laurels.
Playing a major role in loyalty schemes and looking like coffee table glossies, customer magazines no longer extoll the virtues of goods no-one wants, but give consumers information relevant to their lifestyle.
The airlines have always been one step ahead with rewards for frequent flyers, but the different schemes on offer can be confusing, once you get down to the small print. What exactly do travellers gain?
John Turturro as Maurice, Robert DeNiro as Charles and Stephen Fry as Charlie Scott – the Saatchi & Saatchi saga has hit Hollywood. So Diary thought it right and proper to think up some casting suggestions for the UK end of the story. Former London chairman David Kershaw could be played by Bob “it’s good […]