Chris Boulding refers to AGB Mediaspan in his article “Drowning by numbers” (MW March 10) as a product which links Superpanel purchasing data with BARB data by assuming similar demographic households behave alike, and therefore “the direct impact of airtime exposure remains a mystery”. Nothing could be further from the truth. In fact, Superpanel and […]
Growing competition between named and own-label brands has taken retailers and manufacturers into new areas of the loyalty business. The rise of own-label products has forced brand manufacturers to establish new ways of relating to their customers – trying to attract them with samples, vouchers and mailings, as well as traditional advertising, before they even […]
Coca-Cola Schweppes Beverages is to distribute a series of New Age drinks which are direct rivals to Coca-Cola’s Fruitopia. CCSB has begun talks with the trade and plans to launch a soft drink called Schizan which is believed to be manufactured by Cadbury-Schweppes. It is also said to be readying a UK launch for Oasis […]
John Ayling’s daughter Caroline writes to a schoolfriend.
Although Talk Radio has made a sluggish start, initial audience levels are encouraging.
Sponsorship of `worthy causes’ is gathering pace, with firms viewing funding of areas like education and health as good commercial opportunities. However, there are fears that core services will lose Government funding and become reliant on bu
Gordon’s Gin is launching the “Innervigoration” advertising campaign this week through cinema, press and posters. The ads are aimed at younger drinkers and the creative work is by Leo Burnett. The ú2.5m media budget is part of a ú10m marketing spend for the brand. TEXT:
Kraft General Foods launches a ú2.5m campaign for Maxwell House later this month with a TV commercial featuring Noel Edmonds, who recreates his BBC TV Noel’s House Party role.
Sainsbury’s is to review “in due course” the advertising accounts for Texas and Homebase DIY chains, held by Grey and Abbott Mead Vickers.BBDO respectively. It already reviewing how to integrate the chains. The Guild of Excellence this week launches its ú11m campaign through Broadway to recruit members, in what promises to be the biggest national […]
We were fascinated by Paul McCann’s report “When billings size isn’t everything” (MW last week). The big media buying shops are “repositioning” themselves as a vanguard because the media market is moving away from bulk buying, and that other services, such as “creative planning”, are becoming increasingly important to clients. This has already happened. There […]
TV `95 provided a real opportunity for advertisers and ITV to settle their differences, but despite a few exceptions, the big issues were brushed aside. By Torin Douglas
In the last three months of 1994 broadband cable passed more than 400,000 new homes, bringing the total to more than 4 million or one in five British residences, according to the latest Independent Television Commission statistics. The number taking cable TV is now close to 1 million – one in five satellite TV homes. […]
Clue: `Find me in Gloucestershire on St Patrick’s Eve’
For those sweet-toothed consumers who cannot bring themselves to give up sugar British Sugar has launched Half Spoon, a combination of sugar and artificial sweeteners. It can be used in hot drinks and desserts or on cereals, though use in baking is not being promoted. It is said to contain half the calories of sugar. […]
Saatchi & Saatchi has done a U-turn on its plans for a three-agency network by closing CME.KHBB Continental Europe’s offices.