Archive

This month BrandTrack looks at petfood. The market is challenging because consumption is virtually static. The task for brand owners is to take market share from their competitors and keep up with the changing tastes of our pets

Diary has this week decided to make a break with tradition and run a quote of the week slot. Charlie Scott, chief executive at Saatchi & Saatchi plc (or Cordiant as it is now to be known), said on the appointment of Al Prendegrast as executive vice-president of human resources worldwide: “In the advertising business, […]

Media auditors hamper innovative buying of TV airtime because of their emphasis on price at the expense of quality the TV `95 conference was told last week. Speaking during a panel session on media auditing Lowe Howard-Spink media director Mike Smallwood told delegates that the increasing fragmentation and complexity of the UK TV market means […]

The authors of a report on the City are fooling both themselves and investors if they think London really is a thriving financial centre. By George Pitcher

Saatchi & Saatchi pre-tax profits rose 68 per cent last year to ú32.4m, but its level of average net debt was also up ú6m to ú118m for December 1994.

TAG Heuer is spending $40m (ú25m) on a worldwide campaign to position its watches as a more prestigious brand. With watches in its range priced as high as ú9,500, TAG Heuer’s latest advertising campaign aims to make its watches more elitist.

Saatchi & Saatchi pre-tax profits rose 68 per cent last year to ú32.4m, but its level of average net debt was also up ú6m to ú118m for December 1994.

TAG Heuer is spending $40m (ú25m) on a worldwide campaign to position its watches as a more prestigious brand. With watches in its range priced as high as ú9,500, TAG Heuer’s latest advertising campaign aims to make its watches more elitist.

ITV should be investing in programming to build itself up as a brand to see off threats from new media, declining total viewing and TV fragmentation, according to a number of TV95 speakers. Granada joint managing director Andrea Wonfor argued that network complacency and cost-cutting would lead ITV into a downward spiral. Instead she wants […]

Global brands are not built overnight. They require years of careful marketing and universal imagery to transcend cultural barriers. For the designer, the main obstacle is blandness.

In his article “Directly right up my nose” (MW last week) Alan Mitchell does us a real injustice. In our remoteness versus purchase propensity model Mitchell is classified as “South Georgia/ give him the full SP”. Our analysts tell me that this segment is likely to respond on the 21st prompt (Mitchell has only received […]

“Develop or die” was the theme of the TV95 television advertising conference in Monte Carlo last week. While much has changed since the last event two years ago, as much, it seems, has not. Competition in the British market is now “a full-scale artillery barrage”, said conference chairman Harry Turner. The ITV franchise holders are […]

Only Fools And Horses star Nicholas Lyndhurst has signed up with the People’s Phone retail chain to appear in its new TV commercials. Lyndhurst, who plays hapless Rodney in the TV comedy series, will appear in ads from April 1 for People’s Phone. The push will run until Christmas. Ad spend is not known but […]

Buspak, the Manchester-based bus advertising company part-owned by Tony O’Reilly, has taken over Metrobus Advertising – which handles the giant Badgerline bus advertising contract – for an undisclosed sum. Buspak chairman Peter Cosgrove will be chairman of the new operation. Meanwhile, Metrobus managing director Terry Dyer becomes deputy managing director and Buspak managing director John […]