The contrast could hardly be greater. In a hotel in mid-town Manhattan last week two of the world’s most powerful advertisers – responsible for £3bn a year expenditure – told top marketing and media executives to get a grip: “develop or die”. For Procter & Gamble chairman Ed Artzt the event was a reprise of […]
Cable TV was savaged by Grey New York senior vice-president/director of national television Jon Mandel in his presentation on “the US experience” at TV95 in Monte Carlo last week. Mandel said the UK should learn from basic mistakes made in the US more than six years ago. “Cable very quickly went off its strategy of […]
Women are twice as likely as men to want sanpro product advertising banned from TV, according to a report produced by CIA Sensor, the fortnightly survey from CIA MediaLab. In the report, 34 per cent of women and 17 per cent of men surveyed said that sanpro product commercials should be taken off the screen. […]
Honda UK is returning to television advertising with the estimated ú7m launch of its Civic 5 Door model. The new campaign is designed to spearhead a repositioning of the brand in the UK.
Jewellery chain H Samuel has ended its search for an agency with the appointment of Duckworth Finn Grubb Waters. It has also more than doubled its advertising budget. DFGW won the business in a final clash against J Walter Thompson. BMP DDB Needham and Laing Henry were knocked out in the first round of the […]
Yvette Turner, Royal Mail head of consumer marketing, is to join Capital Radio as head of market research and sales development for The Capital Radio Group. Turner joins Capital on April 24 with a brief to improve group stations’ output and sales revenue through initiating, managing and analysing audience research. She will report to David […]
“Sky Television is not about managing decline, however expertly.” BSkyB director of programmes David Elstein on the challenges facing British broadcasters, notably ITV.
Chiat Day has won the ú6m account for the relaunch of Carlsberg-Tetley’s Tuborg lager. The agency has beaten Griffin Bacall, CME KHBB, Walsh Trott Chick Smith and Saatchi & Saatchi.
A record number of gold stars has been given in the 1995 Starpack Awards, the UK packaging design competition organised by the Institute of Packaging. Five golds, 20 silver, six technical innovation and 39 bronze stars were awarded, from the total entry of 193 packages. In the consumer section, Constar International won a gold and […]
TV `95 provided a real opportunity for advertisers and ITV to settle their differences, but despite a few exceptions, the big issues were brushed aside. By Torin Douglas
We were fascinated by Paul McCann’s report “When billings size isn’t everything” (MW last week). The big media buying shops are “repositioning” themselves as a vanguard because the media market is moving away from bulk buying, and that other services, such as “creative planning”, are becoming increasingly important to clients. This has already happened. There […]
By our EC correspondent Ice cream advertising is poised for meltdown this summer after an historic conclusion to the four year-long freezer cabinet dispute between Unilever and Mars.
Two Way Television has struck a deal with BSkyB to develop an in-pub quiz using TWTV’s interactive television system. A weekly quiz night will be tested in 50 Morland pubs in the Oxford area in early summer. An interactive quiz will be broadcast in each using a “spare” channel on pub TV sets that carry […]
Sainsbury’s is to review “in due course” the advertising accounts for Texas and Homebase DIY chains, held by Grey and Abbott Mead Vickers.BBDO respectively. It already reviewing how to integrate the chains. The Guild of Excellence this week launches its ú11m campaign through Broadway to recruit members, in what promises to be the biggest national […]
Kraft General Foods launches a ú2.5m campaign for Maxwell House later this month with a TV commercial featuring Noel Edmonds, who recreates his BBC TV Noel’s House Party role.