Gordon’s Gin is launching the “Innervigoration” advertising campaign this week through cinema, press and posters. The ads are aimed at younger drinkers and the creative work is by Leo Burnett. The ú2.5m media budget is part of a ú10m marketing spend for the brand. TEXT:
Sponsorship of `worthy causes’ is gathering pace, with firms viewing funding of areas like education and health as good commercial opportunities. However, there are fears that core services will lose Government funding and become reliant on bu
Although Talk Radio has made a sluggish start, initial audience levels are encouraging.
John Ayling’s daughter Caroline writes to a schoolfriend.
Coca-Cola Schweppes Beverages is to distribute a series of New Age drinks which are direct rivals to Coca-Cola’s Fruitopia. CCSB has begun talks with the trade and plans to launch a soft drink called Schizan which is believed to be manufactured by Cadbury-Schweppes. It is also said to be readying a UK launch for Oasis […]
Diary has this week decided to make a break with tradition and run a quote of the week slot. Charlie Scott, chief executive at Saatchi & Saatchi plc (or Cordiant as it is now to be known), said on the appointment of Al Prendegrast as executive vice-president of human resources worldwide: “In the advertising business, […]
ICL is to make a ú25m launch into the pan-European consumer home entertainment market, using the brand heritage of its majority shareholder, Japanese giant Fujitsu.
Product placement (above) and bad language are the subjects of two TV commercials launched by the Independent Television Commission this week. The two commercials, which are part of the ITC’s attempt to explain its role to viewers, were created by Duckworth Finn Grubb Waters. Both the ads were directed by Andy Wilson, whose work includes […]
Companies are continuing to break the Advertising Standards Authority code on slimming and health products despite the authority’s renewed efforts to tighten up on the area. The ASA’s latest report upholds four separate complaints against companies for making misleading and unsubstantiated claims for their products. The judgements come two months after the ASA tightened rules […]
There are a number of exaggerations and inaccuracies in Jo-Anne Walker’s article “Pride after a fall” (MW March 3) that I should like to correct. I would challenge Panini to prove that they sold 1 billion packets of stickers in the UK last year. Given that they accept Merlin has the major portion of the […]
The more the Minister of the Arts succeeds in winding up the nation’s cultural grandees, the better he is doing a job that should not exist outside Soviet Russia
Asda is extending trials of its customer loyalty Club Card, which it has been secretly testing since November, and says it could go national with the scheme at short notice. The development follows last month’s launch of the Clubcard discount loyalty scheme by Tesco. Co-incidentally, Asda’s loyalty card is also called Club Card. Asda has […]
Country Music Television will brief four agencies this week before inviting them to pitch for a £1.5m above-the-line awareness campaign scheduled to start next month. The channel, available in 3.5 million cable and satellite TV homes in the UK and a further 5 million on the Continent, wants to broaden its audience beyond the predominantly […]
German computer company Escom is taking on Dixons in the high street with 231 own-brand computer stores. Executives at Escom, which manufacturers and retails computer hardware, have confirmed this week that it will buy 231 former Rumbelows stores from Thorn EMI. The move will bring an instant tenfold boost in Escom’s UK retail presence. Escom […]
Television may still be the senior medium, but it has no cause for complacency – lessons should be learned from the way radio has achieved double-digit ad growth.