BSkyB is to relaunch Sky TV Guide, its monthly listings magazine produced by Redwood Publishing. It is also considering a news-stand launch for the subscriber-based title later this year. Sky TV Guide was launched last September and is distributed direct to BSkyB’s 2.9 million subscribers with satellite dishes. Advertiser interest, although initially low, has steadily […]
Marketing staff at Laura Ashley are bracing themselves for a shake-up in the department after last week’s announcement of 200 management job cuts and a £35m business-wide review. The company is to create a global board based in Maidenhead, Berkshire, replacing separate boards for the UK, European and US operations. Karen Levi, marketing director for […]
Business presentations are hitting the road. Whether an alternative to an exhibition or complement to it, roadshows offer an effective means of locating and interacting with the target audience.
PowerStore Trading, the southern electrical retail chain, is understood to be in talks to buy some or all of the out-of-town stores of its northern equivalent, Homepower, say industry sources. Homepower, which is owned by privatised regional electricity companies Yorkshire and East Midlands, has 126 stores and has suffered sustained losses since it was formed […]
National newspaper bulk sales are not undermining advertiser value, according to agencies that have seen the national press’ bulk sales figures for the first time. New ABC regulations mean that national newspapers have to reveal the number of copies they sell in bulk deals to organisations, which then give them away free to readers. The […]
Marie Claire has failed to close the gap on its rival Cosmopolitan in the latest round of ABCs, despite posting a 17 per cent year-on-year increase in circulation. The IPC glossy increased circulation to 430,622 in the July to December audit period, giving Cosmopolitan – which recorded sales of 460,582 for the period – a […]
In this politically correct computer age, the mainstream soft-porn magazine seems to be losing its audience but some publishers are defending their corner with a mind-bogglingly inventive array of specialist products which, even if they are po
I am writing to convey concern about Iain Murray’s article “Outward bound to failure” (MW January 13). Not only is the re- search, conducted by myself and Dr Sue Newell of Warwick University, misrepresented but the information is incorrect. I reside at the School of Sport & Exercise Sciences not the Department of Psychology. The […]
Lever Brothers has rejected Consumers’ Association demands that it attach extra safety warnings to packets of Persil Power. The demand for added warnings comes after a six-month CA investigation into allegations that even the reformulated powder, with reduced manganese, damages clothes. The association’s magazine Which? demands that Lever should print an explicit warning not to […]
Television porn is forcing the UK Government to demand the that the European Commission tighten up rules on pornography and violence, to prevent exploitation by Europe’s satellite and cable TV channels. It is a strategy thrown into relief by news last week that Daily Sport owner David Sullivan plans to launch a satellite sports and […]
The MMC often scuppers poster deals; in the case of Portland, the reasons are more personal.
Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising. You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is […]
Troubled airline TWA’s international managing director for sales and marketing, David Richard, has quit after only eight months in the job. Managers at the international division near Heathrow will now report directly to the company’s headquarters in St Louis, Missouri, in the US. Richard officially left “to pursue his own interests”. He was promoted to […]
A code of practice for radio airtime sales could be in operation by early summer, following a meeting of the Institute of Practitioners in Advertising’s media policy group on Monday. The IPA has been in discussions with Capital Radio for some time to draft a code of practice for radio sales. The MPG voted this […]
Graham Hinton, joint chairman of D’Arcy Masius Benton and Bowles, says he will stay at the agency, despite management changes brought in against his will. Hinton denied speculation that he will leave the agency this week in the wake of the appointment of IMP president John Farrell as the new DMB&B Group chairman. Hinton told […]