Personal care and beauty appliance company Conair Corporation, owner of the Revlon haircare brand, is to invest up to £7m on pan-European advertising following its acquisition of BaByliss SA. The US company acquired BaByliss late last month, and the company says pan-European branding campaigns are planned for BaByliss and Revlon this year. Although advertising is […]
The relaunch of Bates Dorland shows that agencies are taking a leaf out of retail and manufacturing’s book and beginning to define their `core competencies’. It remains to be seen whether they will be able to do this fast enough.
Tesco has appointed a marketing chief after promoting Terry Leahy to the new role of deputy managing director. Marketing operations director Tim Mason, who has worked closely with Terry Leahy over recent years, becomes marketing director. A former Tesco marketing executive says: “Mason is a good figurehead, not a rough-and-ready retailer. He is one of […]
Your Diary item on IBM’s latest global campaign (MW February 3) may be explained by the following. A “bummer” in modern US and English slang is generally taken to mean a negative physical or emotional effect, usually one produced by illicit drugs, generally LSD, of poor or dangerous quality or strength, which not only fail […]
The news article on John Smith’s Extra Smooth Bitter (MW February 3) contained a couple of inaccuracies. You state John Smith’s Ex-tra Smooth Bitter is Courage’s “first new product for five years”. However, in the past 18 months John Smith’s Draught and Fosters Ice were launched by Courage . Also, John Webster of BMP DDB […]
Luciano Pavarotti is about to release “an orchestration of emotions” in the shape of a new perfume range for men, due on Harrods’ shelves in April. The Italian opera star plans to follow up the launch of his Luciano Pavarotti Parfum for Men with a series of bath products in June and a women’s perfume […]
Zenith Media Worldwide has won Burger King’s ú18m media buying for five countries following the fast-food chain’s pan-European advertising review.
Luciano Pavarotti is about to release “an orchestration of emotions” in the shape of a new perfume range for men, due on Harrods’ shelves in April. The Italian opera star plans to follow up the launch of his Luciano Pavarotti Parfum for Men with a series of bath products in June and a women’s perfume […]
Advertisers are finding that women’s tastes and attitudes have changed a great deal.
Advertisers are finding that women’s tastes and attitudes have changed a great deal.
MD Foods, the Danish-owned UK dairy products company which markets Lurpak butter in this country, has appointed David Whitehouse marketing director. Whitehouse joins from Tesco, where he was buying controller for the shaving sector and men’s toiletries. Before Tesco he was a marketing manager at Eden Vale. Whitehouse will report to MD’s managing director, sales […]
ITV has struck a ú2m sponsorship deal with Heineken to sponsor its coverage of this summer’s Rugby World Cup – the first network ITV deal where the same company sponsors the programme and the event.
While a DTI report has highlighted music’s strong contribution to UK foreign earnings, it remains to be seen whether British TV can emulate this success.
Howell Henry Chaldecott Lury has snatched the ú10m National Savings account from McCann-Erickson. National Savings confirmed this week that HHCL had beaten competition from a shortlist that included the incumbent, DFSD Bozell and Publicis.
MD Foods, the Danish-owned UK dairy products company which markets Lurpak butter in this country, has appointed David Whitehouse marketing director. Whitehouse joins from Tesco, where he was buying controller for the shaving sector and men’s toiletries. Before Tesco he was a marketing manager at Eden Vale. Whitehouse will report to MD’s managing director, sales […]