Sainsbury’s is to launch a massive consumer promotion next week to mark the end of its 125th year, supported by £1m of television and press advertising, amid fears of a new supermarket price war. The month-long promotion will offer £1m of prizes, including 125 cars and 125 holidays, and special price reductions on selected products. […]
If you think you live in a free country, try eating two chocolate bars in one day, or watching ads for shower gel. The monomaniacs are hounding us once again
Muhammed Ali is the latest contender to throw a knock-out punch at Saatchi & Saatchi. The sports shoe business Aero US, in which Ali has a majority holding, has dropped Saatchi subsidiary Wavelength Creative Marketing from its UK business. It originally linked up with the company to plan its sales and distribution in the UK. […]
In his article “BJA makes army a prime target” (MW December 9), Chris Boulding describes a study on the armed forces carried out by BJ Associates. The aim of the study is to assess the susceptibility to advertising of officers leaving the armed forces and to suggest mediums by which firms can exploit this potential […]
Scottish Power Retail is reviewing its ú1.2m account (Register-MEAL) with Bridge/Alliance, as it prepares for further expansion into England.
We were a little disappointed to read that our advertising review is the result of “lacklustre Christmas sales” in the article “Signet reviews its advertising” (MW January 20). This is not the case. Our advertising has been reviewed along with all other areas of marketing following Dianne Thompson’s appointment as marketing director in March last […]
Levi-Strauss UK has been slammed by Matalan, one of the UK’s largest discount clothes retailers, for operating a restrictive distribution policy which has reduced the chain’s Levi’s supplies to a “trickle”. Matalan, a membership club with 2.3 million members, has referred the case to the Office of Fair Trading. But the OFT has declined to […]
Marie Claire has failed to close the gap on its rival Cosmopolitan in the latest round of ABCs, despite posting a 17 per cent year-on-year increase in circulation. The IPC glossy increased circulation to 430,622 in the July to December audit period, giving Cosmopolitan – which recorded sales of 460,582 for the period – a […]
In this politically correct computer age, the mainstream soft-porn magazine seems to be losing its audience but some publishers are defending their corner with a mind-bogglingly inventive array of specialist products which, even if they are po
I am writing to convey concern about Iain Murray’s article “Outward bound to failure” (MW January 13). Not only is the re- search, conducted by myself and Dr Sue Newell of Warwick University, misrepresented but the information is incorrect. I reside at the School of Sport & Exercise Sciences not the Department of Psychology. The […]
Lever Brothers has rejected Consumers’ Association demands that it attach extra safety warnings to packets of Persil Power. The demand for added warnings comes after a six-month CA investigation into allegations that even the reformulated powder, with reduced manganese, damages clothes. The association’s magazine Which? demands that Lever should print an explicit warning not to […]
Television porn is forcing the UK Government to demand the that the European Commission tighten up rules on pornography and violence, to prevent exploitation by Europe’s satellite and cable TV channels. It is a strategy thrown into relief by news last week that Daily Sport owner David Sullivan plans to launch a satellite sports and […]
The MMC often scuppers poster deals; in the case of Portland, the reasons are more personal.
Having launched a book on the British Airways review, Ladbroke is making further forays into the world of advertising. You can get a very reasonable 7-2 on Bob “Mr BT” Hoskins losing his voice (and who would argue with that); the new Gold Blend couple to be married by the end of the year is […]
Troubled airline TWA’s international managing director for sales and marketing, David Richard, has quit after only eight months in the job. Managers at the international division near Heathrow will now report directly to the company’s headquarters in St Louis, Missouri, in the US. Richard officially left “to pursue his own interests”. He was promoted to […]