I am writing to convey concern about Iain Murray’s article “Outward bound to failure” (MW January 13). Not only is the re- search, conducted by myself and Dr Sue Newell of Warwick University, misrepresented but the information is incorrect. I reside at the School of Sport & Exercise Sciences not the Department of Psychology. The […]
In this politically correct computer age, the mainstream soft-porn magazine seems to be losing its audience but some publishers are defending their corner with a mind-bogglingly inventive array of specialist products which, even if they are po
Marie Claire has failed to close the gap on its rival Cosmopolitan in the latest round of ABCs, despite posting a 17 per cent year-on-year increase in circulation. The IPC glossy increased circulation to 430,622 in the July to December audit period, giving Cosmopolitan – which recorded sales of 460,582 for the period – a […]
Your Diary item on IBM’s latest global campaign (MW February 3) may be explained by the following. A “bummer” in modern US and English slang is generally taken to mean a negative physical or emotional effect, usually one produced by illicit drugs, generally LSD, of poor or dangerous quality or strength, which not only fail […]
The cover story “Vying for Promotion” (MW January 6) resurrected the long fought battle between manufacturers and retailers. I would like to add a new approach to the power war where “manufacturers pay and retailers benefit” – co-operation. Millions of pounds are spent building retail brand images and many retailers now see themselves as brands […]
Golden Wonder has appointed its first marketing director – hot snacks director Tony Hillyer. Hillyer joined Golden Wonder last year from Bass, where he was new product development director (MW June 26) and had been responsible for the relaunch of Tango. His brief at the food firm was to take responsibility for the commercial development […]
When it comes to running British business, the players in the boardrooms should be accountable to the public, not layers of regulatory bureaucrats.
Dairy firm St Ivel is relaunching its ú60m Shape yogurt brand and is backing the move with its biggest advertising campaign for three years.
The story on npd, “Boxing clever” (MW January 20), says “Designers are united in a plea for more rigorously defined and executed research.” It quotes Mark Wickens as saying “Most designers hate research because they think it screws up their pack designs.” If designers took a more positive attitude towards research they would realise it […]
After years of decay in stuffy courtrooms, judges have been let loose on an unsuspecting public. In the supermarket, on the tube, at the football match – is nowhere sacred?
Talk Radio, with its line-up of `controversial’ presenters, is causing some concern in the industry. Is it planning a shockjock format for its listeners?
Maurice Saatchi’s continuing association with the highest echelons of the Tory party was confirmed yesterday when he was seen visiting 12 Downing Street – the office of the Government chief whip. Speculation has been rife in political circles that the New Saatchi Agency will spirit the Conservative account away from Saatchi & Saatchi. The Conservative […]
Commercial radio consolidated its audience gains of the past two years between October and December, despite a continued decline in all radio (including the BBC) weekly reach, according to Rajar data published this week. All commercial radio’s weekly reach rose year-on-year to 60 per cent of all UK adults (57 per cent), although its 49 […]
Mirror Group and ITV are in stalemate over ITV’s refusal to broadcast ads promoting the Mirror’s Big Break game card promotion (MW last week). Mirror Group is understood not to have pushed further its threat of legal action. Carlton UK Sales managing director Martin Bowley says ITV still has no intention of screening the ads […]
WH Smith is to launch a new format in its high-street stores using a “project-based” approach which, it believes, has bolstered its ailing subsidiary, Do It All. In a new move under the “Project Enliven” review, WH Smith will group products under themed headings such as “Education” and “Home Office.” These could replace traditional sections […]