Bartle Bogle Hegarty has denied strong speculation that it is to join forces with Mediacom to pitch for the British Airways’ worldwide account. Industry sources believe a deal is about to be signed that will put British Airways’ international media buying through Mediacom’s international network if BBH wins the pitch. BBH chairman Nigel Bogle maintains […]
Initiative Media, the Lintas Worldwide media operation, is seeking an executive chairman following the promotion of planning director Tony Manwaring, to the position of managing director to replace outgoing chief executive Adam Stanhope. Manwaring, who will control day-to-day running of the company, will report to the new chairman and to Marie-Jos Forissier, chair of Initiative […]
Harari Page has won the ú1m Direct from Framlington financial services advertising account, after a four-way pitch involving GGT, Edwards Martin Thornton and French Hall Walton Wiggins.
The EC has revised the rules governing duty on goods imported from developing countries, including China and India. This puts an end to the duty-free status held by certain products including motorised toys, puzzles, weapons and some soft toys. Human-type dolls will continue to be duty-free, except for those from South Korea and Hong Kong. […]
In 1989, Benetton embarked on an advertising strategy to sell jumpers on the back of conscience-provoking images. Now it is in internicine warfare with its own retailers who claim the campaigns have damaged product sales and brand image.
First City.BBDO has hung on to its ú3.5m World of Leather advertising account, after pitching against Ogilvy & Mather.
As more firms realise the importance of motivating their staff, the use of incentive travel schemes is becoming increasingly commonplace. The real skill, however, is matching employees with their most cost-effective motivator.
With six weeks still to go before the pitch for British Airways’ ú60m account, Ladbrokes reports that betting on the four-horse race is hotting up.
We all know what we put into our bodies affects our well-being, but is the UK ready for the latest US and Japanese trend – functional foods?
The Independent Television Commission is to unveil new rules covering the advertising of food, slimming products and pharmaceuticals this week. The move brings the ITC in line with public and private sector opinion, and follows the publication of new advertising rules by the Advertising Standards Authority last month (MW January 20). The revised ITC guidelines […]
Mates Healthcare has awarded its ú750,000 condom advertising account to start-up agency Knight Leach Delaney, after a competitive pitch involving Kelly Weedon Shute, KHBB, Cowan Kemsley Taylor, Mustoe Merriman Herring & Levy and D’Arcy Masius
The tie-up between Mattel’s top-selling dolls Barbie and her boyfriend Ken and popular US TV series Baywatch is just one of the hundreds of licensing deals which have been revealed at this year’s British International Toy & Hobby Fair at Olympia. Baywatch Barbie comes with red swimsuit, rescue outfit, whistle, binoculars and float: other accessories […]
Regional airlines are witnessing something of a renaissance by marketing themselves as a convenient and economical alternative to the major carriers.
In revising its code of practice, the ASA has taken on responsibility for electronic media.
The cost of television airtime is determined by two factors: revenue – the demand on advertising minutage – and commercial audience (impact) delivery – the supply. As with all market forces, extreme movements in one or both factors causes a large swing in costs. The TV industry measures the performance of commercial TV companies, in […]