I read your article “Turning the cables” (MW January 17) with interest, but felt it important to clarify the role of the CCN Group, and particularly its Mosaic Systems product, within the cable industry. Firstly, the article’s author is quite right in identifying the primary use of CCN’s MOSAIC System as the prioritisation of areas […]
The Government must allow ITV firms the commercial freedom already granted to the BBC to expand their businesses abroad, Carlton UK Television chairman Nigel Walmsley told the European Television Marketing Conference in London yesterday (Tuesday). Only reform of UK media ownership rules will allow media companies to compete effectively overseas, he says. “Regulators confuse pluralism […]
BT Global launched its first advertising campaign this week through Saatchi & Saatchi featuring the slogan `Let’s talk’. Enquirers will be sent a Let’s Talk brochure detailing aspects of BT and explaining how it differs from rival companies. BT Global marketing director Richard Slogrove says the slogan is versatile and open-ended and builds on the […]
The Sunday Telegraph is planning a four-colour, heat-set, A3 review section to allow it to compete for colour advertising. A dummy section was produced on the newspaper’s presses last Sunday and has been presented to agencies. It is understood to be going into focus group research with a view to launching in the late spring […]
No sooner has Mercury quit the consumer telecoms market, than BT’s Mike Biden proclaims a marketing revolution. But if the company is to develop a `pioneering’ role it will first need to convince the conservative UK public of the emotional ben
Poster specialist Portland Outdoor has been forced to halt its acquisition of rival specialist Poster Publicity following instructions from shareholder WPP. WPP senior management is angry about the lack of consultation it received from Portland chairman Dennis Sullivan before the deal was announced in October. WPP feels the asking price of about £3m is too […]
Bartle Bogle Hegarty’s first work for Zyma Healthcare breaks on February 5. The campaign is made up of a press push in national newspapers, including review sections of weekend supplements, and in trade titles. The £2m campaign is to launch Savlon Baby, a new range of baby products and Woundwash, an antiseptic spray for children’s […]
It’s easy, at first sight, to dismiss the retailer rebellion against Benetton as “a quarrel in a far-away country between people of whom we know nothing”. Actually, it isn’t that far away and, though confined to one country at the moment – Germany – it could easily spread to a number of others. In fact, […]
The purpose of advertising is, I am led to believe, to persuade people to buy a particular product or service. This being so, why do so many firms use such awful and off-putting advertisements on TV? I have just seen one such – an ad for Bird’s Eye’s new chicken steaks. It was noisy and […]
In revising its code of practice, the ASA has taken on responsibility for electronic media.
Unilever is believed to be briefing retailers that the manganese technology used in its Persil Power brand will be revived once the furore over the product fades. The suggestion that Lever Brothers will return to the discredited technology will amaze those who have campaigned against it. But the indication is that having invested an estimated […]
First City.BBDO has hung on to its ú3.5m World of Leather advertising account, after pitching against Ogilvy & Mather.
The National Magazine Company and Cond Nast have reported strong ABCs – led by their men’s style magazines – following a period of aggressive marketing and promotional activity. Cond Nast’s GQ recorded a 25.7 per cent increase year-on-year to 126,227 in the July to December ABCs. It was followed by NatMags’ Esquire, which increased sales […]
WH Smith is to launch a new format in its high-street stores using a “project-based” approach which, it believes, has bolstered its ailing subsidiary, Do It All. In a new move under the “Project Enliven” review, WH Smith will group products under themed headings such as “Education” and “Home Office.” These could replace traditional sections […]
With six weeks still to go before the pitch for British Airways’ ú60m account, Ladbrokes reports that betting on the four-horse race is hotting up.