Archive

In today’s post-recession market, are retailers desperately struggling to keep profit margins buoyant or merely ripping off an unsuspecting public?

Jewellery group Signet, formerly Ratners, is reviewing its advertising in the wake of lacklustre Christmas sales. Marketing director Dianne Thompson, who joined the company last year from Woolworths, has spoken to a number of agencies and is drawing up a shortlist. However, the company would not indicate which agencies are on the list or the […]

The former marketing director of Dillons, Julian Rivers, has resigned from parent company Pentos, where he was due to take up the position of commercial development director. Rivers was replaced as Dillons’ marketing director last year by Stephen Dunn, poached from Thornton’s, the chocolate manufacturer and retailer. Rivers was offered the development role at the […]

In the lean Nineties, the emphasis of corporate entertainment is shifting. The traditional boundaries between corporate hospitality and sales incentives are coming down, to form hybrid entertainment packages. These changes could spell lots mor

Now that Lever is to launch a “competitor” to Persil Power, in New Generation Persil, it will be a matter of time before the brand is killed off altogether. The decision to announce the launch of New Generation Persil last week was made to coincide with the launch of rival Ariel Future, Procter & Gamble’s […]

The BSkyB flotation needs some objective research following the end of the City’s blackout. The Saatchi crisis, meanwhile, has created a beneficiary

This month, BrandTrack looks at the purchase of chocolate-covered countlines. In a sector where the impulse purchase reigns supreme, old favourites Snickers and Kit Kat were forced to fight hard to beat off aspirant Time Out

Maurice Saatchi has fuelled the legal battle with his former employers by issuing a writ alleging breach of contract. The former Saatchi & Saatchi chairman alleges that the plc “unlawfully terminated” his service contract on or about December 16 and misrepresented itself when the service contract was negotiated in June 1994. It is his response […]

Shelter, the charity for the homeless, has appointed J Walter Thompson to provide strategic advice and create a new advertising campaign. Sharp Electronics UK has retained Poulter as the sole agency on its £3m advertising account after seeing pitches from McCann-Erickson Manchester and J Walter Thompson Manchester. BT is reviewing its £20m below-the-line roster, which […]

The European will launch a series of heavy promotions around the revamp of its lifestyle Elan section as a glossy magazine at the start of February. Promotion will include poster and radio advertising, supported by an extensive point-of-sale campaign. It is the culmination of investment by the paper’s owners, the Barclay brothers, aiming to revive […]

The Independent and London Transport Advertising have signed up as media partners in a major promotional campaign for the Institute of Contemporary Arts, which breaks on Friday. It is the latest in a series of aggressive reader promotions run by The Independent, which this week received confirmation of a fall in sales last month – […]

The news that Peter Preston is vacating the editor’s chair at The Guardian puts it, and sister Sunday The Observer, firmly in the spotlight.

Lowe Howard-Spink is tipped to win the ú2m advertising account for Malibu following a secret two-month pitch. LH-S has spent the past two months developing creative work for the Malibu coconut liqueur, which is part of the International Distil

Mr Cadbury’s Parrot is to be unleashed yet again on the air-waves on January 23. The parrot, created by GGT, warns people to get to the Cadbury’s Mini Eggs `before the parrot does’. TEXT:

A proposed ban on the advertising of manufactured baby milk has been abandoned by the Government. Regulations which were laid before Parliament this week allows the existing code of practice on advertising to continue. The new Infant Formula and Follow-on Formula Reg-ulations will allow the manufacturers of baby milk to continue advertising in baby care […]