Video: EE brand chief on rebrand
Steven Day, EE’s chief of brand and communications, on the thinking behind the launch of the new EE brand to replace Everything Everywhere and the future for Orange and T-Mobile.
EE launch casts doubts over Orange and T-Mobile brands
Lara O'ReillyEverything Everywhere’s rebranding to EE and the launch of a new consumer facing 4G network brand with the same name has cast doubts over the long term viability of the Orange and T-Mobile brands in the UK.
Women at the top boost a brand’s bottom line
Ruth Mortimer“In the FTSE 100, there was not a single woman appointed as an executive to the board in the last year,” complained Cherie Booth QC at a debate held last week by the Evening Standard. “We are under-represented in law, politics and in business.”
Google set to ramp up consumer marketing
Lara O'ReillyGoogle is strengthening the UK marketing support behind its consumer facing brands as it looks to drive the growth of those products in its largest international market.
B2B skills gaps and John Lewis’s U-turn: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Brand has ‘never been more important in B2B marketing’, research reveals
Hannah RashbassDentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
It’s time for marketers to speak the language of finance, not the other way round
Martin DebooMarketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.