Video: EE brand chief on rebrand
Steven Day, EE’s chief of brand and communications, on the thinking behind the launch of the new EE brand to replace Everything Everywhere and the future for Orange and T-Mobile.
Steven Day, EE’s chief of brand and communications, on the thinking behind the launch of the new EE brand to replace Everything Everywhere and the future for Orange and T-Mobile.
Everything Everywhere’s rebranding to EE and the launch of a new consumer facing 4G network brand with the same name has cast doubts over the long term viability of the Orange and T-Mobile brands in the UK.
“In the FTSE 100, there was not a single woman appointed as an executive to the board in the last year,” complained Cherie Booth QC at a debate held last week by the Evening Standard. “We are under-represented in law, politics and in business.”
Google is strengthening the UK marketing support behind its consumer facing brands as it looks to drive the growth of those products in its largest international market.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.