Find your edge and diversify: What marketers can learn from gaming
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
CEO of US gaming company Machine Zone on tracking over 400 KPIs, buying 40 billion monthly impressions and why agencies don’t work.
Game has shifted focus away from an “obsession” with toppling rivals such as Amazon and Tesco to instead engaging directly with the gaming community.
The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
News Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.